"Hao Yuan brand" urea, approved by the Anhui provincial quality and Technology Supervision Bureau and the Anhui famous brand strategy promotion committee, won the title of the famous brand product of Anhui Province in 2017. In April 4th, Fuyang quality and Technology Supervision Bureau issued certificates and documents for Hao Yuan company on behalf of the Anhui provincial quality and Technology Supervision Bureau and the famous brand strategic promotion committee of Anhui province.

For many years, the company attaches great importance to the quality of the products. According to the ISO9001 standard, the quality management system is set up, the pursuit of excellence, the implementation of excellent performance management and the steady improvement of quality management work. Through the joint efforts of all staff, the company's product quality has always been in the forefront of the same industry in recent years.

In the era of brand competition, the brand embodies the quality of the enterprise, the quality of the product and the sense of responsibility and reputation of the consumer. It is one of the intangible assets that embodies the value of the enterprise. The company always adheres to brand identification as the core, implements a strong brand construction investment strategy, and creates a sustainable development advantage in the market competition, and has achieved good benefits both in popularity and reputation. The company's urea product was awarded "Anhui famous brand" in 1999, and since then it has been maintained continuously. "Hao Yuan brand" urea has been ranked first in the nitrogen fertilizer industry in Anhui province for many years, and has been well acclaimed by the farmers' friends.