May 10, 2023 is the seventh Chinese Brand Day, which will be held in Shanghai from May 10 to 14. The theme of the event is "Chinese Brand, World Sharing; Brand New Power, Quality New Life". Anhui Haoyuan Chemical Group Co., Ltd. was selected as one of the top 50 brand enterprises in Fuyang on the 2023 Chinese Brand Day.

It is reported that "China Brand Day" refers to the self owned brand public welfare promotion organized by the State Council to encourage television stations, radio stations, as well as print, online and other media at all levels to tell the story of Chinese brands well during important periods and pages. The significance of China Brand Day is to play a leading role in brand leadership, promote the upgrading of supply and demand structures, stimulate innovation and creativity in enterprises, promote the rational allocation of production factors, improve total factor productivity, improve product quality, achieve value chain upgrading, increase effective supply, and improve the quality and efficiency of the supply system; It is conducive to leading consumption, creating new demand, establishing confidence in independent brand consumption, tapping into consumption potential, better leveraging the driving effect of demand on economic growth, and meeting people's higher-level material and cultural needs; It is conducive to promoting honesty and trustworthiness of enterprises, strengthening social responsibilities such as environmental protection, resource conservation, public welfare and charity, and achieving more harmonious, fair, and sustainable development.

For many years, Haoyuan Group has regarded the corporate brand as the life of the enterprise, adhering to the brand concept of "valuing reputation and shaping image", and has been widely praised by customers.