May 10, 2024 is the eighth "China Brand Day". The 2024 China Brand Day Fuyang Enterprise Brand Building Conference was held in the conference room on the third floor of the municipal government. Fan Diancai, Secretary of the Party Committee and Chairman of Anhui Haoyuan Chemical Group Co., Ltd., was awarded the title of "Outstanding Figure in Fuyang Enterprise Brand Building for 2023" and shared the brand building and development, as well as the entrepreneurial style with everyone.

With the strong support of the Municipal Party Committee, Municipal Government, and various sectors of society, Haoyuan Chemical has transformed from a traditional chemical enterprise to a large-scale comprehensive modern chemical enterprise through the implementation of the development strategy of exiting the city and entering the park. In the past year, the company achieved sales revenue of 13.5 billion yuan and a profit of 1.05 billion yuan.

Haoyuan Company adheres to the principle of integrity and quality first, firmly establishing the brand concept of "valuing reputation and shaping image". Eliminate old equipment and production processes, adopt advanced domestic and foreign production equipment and technological processes, and achieve product quality upgrading; Adhere to innovation and digital empowerment to enhance brand development momentum. Haoyuan Chemical has multiple independent intellectual property rights and core patented technologies. Strengthen cooperation with universities and research institutes, and effectively transform innovation and intelligent construction into the driving force for the development of Haoyuan brand; Persist in optimizing industrial structure and enhancing brand value. As of now, Haoyuan Chemical has successfully completed the development goals of relocating and renovating its old factory, optimizing and extending its product chain, and upgrading its industry. Next, Haoyuan Company will carry out industrial chain extension, supply chain strengthening, and further expand and optimize the industrial chain around traditional chemical products such as methanol, synthetic ammonia, and ethylene glycol. At present, the company is accelerating the annual production of 400000 tons of nylon 66 high-end new materials project, which is a new material industry encouraged by the country for development. After all the projects are completed and put into operation, they can further meet the demand for high-end chemical new materials in the domestic market, adding an annual sales revenue of 8.7 billion yuan and a profit of 1 billion yuan to the company. The company has a better product structure, stronger profitability, and higher brand value.

Haoyuan Chemical always regards brand building as an important strategic measure to promote high-quality development of the enterprise, adheres to promoting development through brand, and actively builds the Haoyuan brand image. Brand is one of the most valuable assets of a company, and it is also the foundation of its core competitiveness. As a local brand enterprise in our city, Haoyuan Chemical will continue to rely on technological innovation, intelligence, high-end manufacturing, and deep integration with industrial upgrading to promote the rooting of new quality productivity in the company's development, revitalize and upgrade the Haoyuan brand image, and contribute Haoyuan's strength to building a new momentum for the Fuyang brand!