Since the implementation of the Performance Growth Action, fertilizer sales have conducted in-depth analysis of the market situation and customer needs, identified key bottlenecks through fishbone diagrams, and developed a detailed action plan. With precision marketing, customized services, and mechanism optimization as the core measures, we have focused on the pain points of large-scale grain growers and agents from the perspective of customers, comprehensively improved service quality and market competitiveness, ensured efficient target implementation, and promoted breakthrough growth in compound fertilizer sales.

In terms of marketing strategy, fertilizer sales have established a special marketing team to plan the "invite in, go out" campaign, focusing on creating demonstration fields and promoting the effect of large-scale households; Regularly organize sales personnel to receive training on product knowledge, sales skills, and market analysis to enhance the overall quality of the team and ensure their ability to independently carry out marketing activities; Develop a reasonable performance evaluation and incentive mechanism, fully mobilize the enthusiasm of sales personnel, explore the market, and improve sales performance. At the same time, by creating promotional marketing accounts and using FAB tools to accurately convey product value, an integrated online and offline promotion matrix is formed, effectively enhancing brand influence and customer stickiness.

In terms of customer service, fertilizer sales customize formulas based on planting categories and provide "one household, one policy" services to make up for the shortcomings of customized equipment production; Develop a plan for promoting the development of large-scale grain growers, maintain customers according to their scale and ensure accurate service delivery; By providing precise services based on customer needs, we aim to gradually establish a virtuous cycle of "leading retail investors with large clients and promoting growth through word-of-mouth".

In terms of mechanism optimization, fertilizer sales have added new awards such as "New Market Development Award" and "Special Award for Expanding Large Grain Growers" on the basis of existing assessments, deeply linking the incentive mechanism with the goal of increasing both quantity and price. Synchronize the development of standardized business travel procedures, strengthen the systematic feedback and follow-up of business personnel on large-scale development, focus on deepening potential markets, and enhance customer coverage density.

To ensure the efficient implementation of the target, fertilizer sales will break down the target into quarterly tasks at the end of the year, and review the progress of growth points on a weekly basis to ensure that "problems do not stay overnight and actions do not lag behind". Clarify customer needs and implement a comprehensive performance linkage strategy, continuously deepen customer-oriented refined operations, and inject lasting momentum into the development of the compound fertilizer market.