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At the meeting, Pan Jiacheng, Deputy Leader of the Performance Growth Execution Group, reported on the completion of work arrangements and the implementation of the production system for last week's meeting.
Subsequently, Wei Jinqiang, the manager of the fertilizer sales company, followed the "one table, one meeting" model and reported on the key sales process of the composite enlarged customer, as well as the benchmark case of the Taihe County Large Farmers Association, based on the five core stages of locking orders, following orders, completing orders, submitting orders, and upgrading orders.
Teacher Jiang Zhubing provides targeted guidance and suggestions based on the actual progress of this week's work. He emphasized that the benchmarking process for major clients requires multiple in-depth discussions, closely focusing on the marketing strategy goal of "increasing both quantity and price", and constantly iterating and optimizing to achieve continuous updates. When sorting out the process, we should start from the customer's perspective, accurately identify key nodes, and strive to achieve breakthroughs and improvements. At the same time, it is necessary to clarify the differentiated advantages of one's own products and ensure the clarity and accuracy of information communication. The promotion process should focus on in-depth exploration of existing customers and introducing new customers through them, in order to effectively expand market share and enhance market competitiveness.
Fandian has made a strategic deployment for performance growth, clearly requiring the sales team to quickly complete in-depth discussions, refine and implement marketing plans for large-scale grain growers, to ensure that all measures can be quickly transformed into practical results.
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