On May 10th, the "2026 China Brand Day Fuyang Enterprise Brand Building Conference" hosted by the Fuyang Entrepreneurs Association was grandly held at the municipal government. Fan Diancai, Secretary of the Party Committee and Chairman of Haoyuan Company, was awarded the title of "Outstanding Contribution Entrepreneur in Fuyang Enterprise Brand Construction" and delivered a speech at the meeting.

Anhui Haoyuan Chemical Group Co., Ltd. has been awarded the commendation for outstanding contributions to manufacturing brand building through solid brand building, continuous technological innovation, and good market reputation.

Fan Diancai expressed in his speech that he was greatly encouraged to participate in the conference and discuss the construction of a strong brand city. Haoyuan Chemical was founded in 1970 and has undergone institutional reforms, capacity expansion, and industrial upgrading. It has now become a comprehensive modern chemical enterprise that integrates production and sales, covering four major fields: fertilizers, basic chemicals, fine chemicals, and new chemical materials. It is a typical representative of brand building in Fuyang City in the past 30 years. Haoyuan Company regards brand building as its core strategy, based on quality, and builds a full chain quality control network from raw material storage to production process to finished product delivery, laying a solid foundation for brand quality; Casting the soul with integrity, valuing reputation, shaping image, and consolidating the foundation of brand trust; Focusing on service, adhering to the concept of "creating value for customers", building a mutually beneficial and win-win long-term cooperative relationship, and continuously enhancing brand influence; Empowering innovation, facing homogeneous competition in the industry, increasing R&D investment, relying on innovation platforms to tackle market pain points, promoting product iteration and upgrading, continuously developing high value-added fine chemical products, breaking industry monopolies, injecting sustained momentum into brand development, and making "Haoyuan" synonymous with high quality and high reputation.

Over the years, with strong support from the Municipal Party Committee, Municipal Government, and various sectors of society, Haoyuan Company has always regarded brand building as an important strategic measure to promote high-quality development of the enterprise. The enterprise firmly establishes the brand concept of "valuing reputation and shaping image", adheres to the brand driven development, relies on technological innovation, intelligence, high-end manufacturing, and deep integration with industrial upgrading, develops new quality productivity of the enterprise brand, and contributes Haoyuan's strength to promoting the construction of the Fuyang brand.