In July 23rd, the cultural construction project of Anhui Haoyuan Chemical Industry Group Company Limited was launched. Company leaders Zheng Gaochao, Li Jizhong, Gao Yulei, fan Dian Cai, Tian Huaiguang, Zhang Haisheng, Jia Jian and was invited to Fudan University enterprise culture management consultancy, Dr. Hao Yonggang attended the launch of a line. The company middle-level cadres and the grass-roots unit responsible person to attend the meeting. The meeting chaired by the deputy party secretary Li Jizhong.

The company secretary of the Party committee, chairman Zheng Gaochao published ebullience speech. He pointed out that, the enterprise culture is the development and progress of the soul, is the source of an enterprise develops the innovation unceasingly, is the common faith, values of an enterprise of all members and the code of conduct; culture is the enterprise character, corporate culture determines the success or failure of the enterprise, deciding what to rely on to survive, how to develop; culture is the enterprise the most competitive. Enterprise culture to the enterprise management, it forms the intelligence, cohesion, creativity is a kind of intangible assets, say from a certain meaning, is the first productive enterprises. At the same time, he also stressed, the company now put forward the building of enterprise culture, is to refine, shaping Haoyuan group's development of the soul, with advanced culture character to edification, infection, assimilation of every great source, create a full of spirit, full of vitality and development of the cultural atmosphere of tension.

The company deputy general manager fan Dian to read notification of establishment of enterprise culture construction to promote the work of the leading group.

Dr. Hao Yonggang of the Fudan University business management consulting institutions and personnel composition are introduced in this paper.

The project manager Zhao lady introduces arrangement scheme Haoyuan group enterprise culture construction project.

Then, Dr. Hao Yonggang on the basic knowledge of corporate culture training.

In the discussion process, Dr. Hao Yonggang and everyone together to discuss the understanding of corporate culture, opinions, and whether he should establish their own enterprise culture, hindered the development of the company's factor, company management and company status and other issues, from different angles, different ways of analysis and discussion, the atmosphere of the meeting warmly, speak frankly and sincerely. We have said: the enterprise culture is enterprise's soul, is the enterprise comprehensive strength performance, is also a kind of invisible culture, is the common values of all employees and the belief, healthy corporate culture can enhance the cohesion, Xiang Xin employees and business sense of honor, so that employees work spontaneously, without healthy corporate culture will seriously hinder the progress of the company, employees of the atmosphere is not correct, style is not correct, the end can only be the enterprise come to a standstill, there is no innovation, no development. So, in order to achieve the company's long-term development and strategic target, be imperative to establish suitable status of Haoyuan company culture.

It is reported, the enterprise culture project prophase research, concept system, employee behavior standard construction, cultural construction planning in four stages, the final form "Haoyuan group corporate culture diagnosis report", "Haoyuan group enterprise culture", "Hao source set members working behavior standard system", "Haoyuan group enterprise culture implementation plan" and other four results.