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CCTV fertilizer industry for the first successful prime-time advertising
Source:China Fertilizer Network   Time:2011-11-12   Read:1122second  

Eighteen years passage of time, November 8, CCTV tender scene - plum in Asia for the first time the domestic fertilizer industry's first guests. Hubei Xin Yang Feng Fertilizer Industry in 2012 CCTV gold resources in the tender advertisement, aimed against the Golden Theater TV advertising is inserted, a vote that is, the price to 36 million "were" successful.
 The design itself is input on the agenda tender drama of suspense effects, from 8:10 morning start to the end of the evening promised 20 points and 13 categories of subject matter, even a whole consumes 12 hours! Golden Theater Episode insert a tender advertisement was placed in 13 major items in the last one. Although well past working hours, but whether it is the host, the tender division, or bidders, passion diminished, and show the trend more in courage. Finally, a tender form and a climax, "the tender drama" grinds to a halt in the climax. Yang Feng had the last laugh!
 After the announcement of tender results, CCTV, deputy director of advertising management Dr. He Haiming and Hubei New Vice President Yang Shi Yang Feng fertilizer industry shake hands and posed for pictures. Yang Feng Haiming new national fertilizer industry, fertilizer industry as the first company in the CCTV tender, a vote that is in a prime-time advertising a low price to get the resources that praise and congratulations.
 Hubei Xin Yang Feng fertilizer industry is the largest fertilizer companies. As the market competition, including compound fertilizer industry as a whole, including the margins are thin, so few companies bid for CCTV prime-time advertising. In order to establish a corporate brand, Yang Feng has a new emphasis on image advertising. Before bidding in gold resources, has signed a new foreign Hohi CCTV "Weather landscape advertising", "set during the day" ads, seven sets of "fertile secret" exclusive sponsorship and other advertising resources, these three ads in the appearance rate of CCTV up to 10 times a day! Gold theater along with advertising, the new foreign Hohi frequent appearance in the CCTV industry.

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