Fertilizer was given the hat of the pollution. Acidification, salinization, and biological properties decline, water quality and eutrophication is becoming more severe, which makes the "harmful chemical fertilizers, organic fertilizer environmental protection" argument being touted more and more.

Available resources, the low grade. Phosphate, potash, natural gas, coal and other resources are increasingly tense, high-grade mineral resources are less and less.

Good policies, land circulation, farmers do not pay taxes. This makes the land intensification of the future team of specialized farmers grow can be expected. This will give the development of the fertilizer industry to bring new opportunities.

4 fertilizer reduces the marginal benefit is dropped. Fat overload, a single formula, improper application methods and so lead to lower fertilizer efficiency, improve the utilization of chemical fertilizer industry had to face.

(5) Extension of the drought and lack of water. In recent years, even if the land of plenty in the south appeared the phenomenon of drought, no water or irrigation fertilizer not shown; pollution expansion has further exacerbated the lack of water.

Society are increasingly concerned about food safety. Concerned about food safety at the moment, the not Myth generalization of chemical fertilizers, organic agriculture, the reason is the fertilizer in food safety awareness is not enough.

Sales release fertilizer traded freely. Access threshold is too low to cause the lack of grassroots rural professional large-scale distribution enterprises in the community.

Enterprise scale formation. Law enforcement environment is getting better and better, unscrupulous companies living space is shrinking. At the same time, corporate merger, listing, and resource development to promote business expansion.

Straightforward distribution, low culture. Pre-re-light after-sales; re-price commission to chase short-term benefits, light cultural propaganda; virtual nutrient content of publicity, lack of scientific theory supported by the concept of speculation; the network level is not high, and promotion single gun Dudou the, the lack of a joint force, exclusion competition.

10 high technology content. Enterprises in the production process, equipment, technology has been greatly improved. (Business according to Cong)