"Although it is winter slack, but the major fertilizer companies have begun to spring fertilizer preparing fertilizer is moving efficiency (utilization rate), long-acting (extended) and functional (soil improvement and additional features) general direction of development, 'three' fertilizer in order to become a hot market selection, better rural services. "Fertilizer Industry Association, Shandong Province, Yang Chun Sheng said. 

According to new victories in Guangxi, Guangdong Tian Wo well-known large-scale agricultural distribution company, farmers prefer a new product with a "three" characteristics. Managing new victories LIANG Cheng said, nearly one million tons of them last year, sales of fertilizer, the direction of development of the "three" of the fertilizer is very obvious. 

Hubei Xiangyun Group chairman and general manager Hu Huawen introduced an international comparison, China's fertilizer utilization rate has been low, a large number of nutrients with water loss or curing can not be released, causing environmental pollution and soil, farmers' desire for a new type of fertilizer to change the status quo . 

"Enterprises to embark on the fields, farmers have a new type of fertilizer is no longer strange, does better with a new slow-release fertilizer., Long-acting slow-release fertilizer lowest yield of 8% compared with the same recipe content ordinary fertilizer, can reach 30 %. "Yang Chun-liter. 

The compound fertilizer sales company Hubei Xiangyun Group general manager of Ho Chi Minh analysis: "driven by the interests of Fertilizer Demand and fruit and vegetable crop varieties, new fertilizers nearly two years continue to emerge and gradually the market is sizzling, large chemical companies did not show a big movement, but each R & D and equipment secretly done enough to prepare now will concentrate outbreak. " 

Shandong red Allcorn Chemical Corporation Marketing Center general manager Cheng Yanting think, from fertilizer efficiency in terms of the industry as a whole product development is moving in two directions of development momentum is very obvious, on the one hand, the pursuit of fertilising release more slowly, on the other hand pursuit of the fertilising higher. Former mainly the latter, the nitro fertilizers, water soluble fertilizers mainly various types of slow-release fertilizer. 

Yang Chun-liter capacity and production growth, from 20 years ago because of the fertilizer to buy and worry becomes today not sell anxious. Channel providers almost zero threshold to enter the market, especially after joining the WTO, foreign enterprises to enter the competition more intense. "Planned economy era is to reach out to companies to the state preferential policies, a few years ago into a major phosphate fertilizer, compound fertilizer companies carve up the resources, the enterprises of the last three years by one after another out of the house and the national distribution expansion, now technically competition. " 

Market oversupply and fierce marketing competition, enterprises increasingly focus on product differentiation, technology to enter a new round of intense competition. "Said Yang Chun-liter interests to attract and market demand to stimulate enterprise of new technology and product demand, Forced enterprises to engage in new technology, even only a new concept, these companies and distributors can earn while unconventional profits. 

Water-soluble fertilizer, organic fertilizer, organic inorganic fertilizer, fat kinds, to be known as the name of the new fertilizer profits but market demand compared to conventional fertilizer is less than twelve, in recent years, only a small fertilizer enterprise promotion intervention by the large chemical enterprises, especially traditional fertilizer companies have been fresh. But the current situation has greatly changed: the well-known major fertilizer companies invariably launched the new varieties of various types of fertilizers, water soluble fertilizer, nitro fertilizer, organic and inorganic fertilizers, the product technology content high, the New Merchants efforts of large, very rare. This makes exhibitors from all over the country, dealers were pleased beyond closing, they lamented: large fertilizer companies are no longer stick to conventional fertilizer "Red Sea", has reached new fertilizer collective "blue ocean", visible, new fertilizer business round of World War bugle sounded. (Xie Zhong located)