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Soft power is a resource
Source:China Fertilizer   Author:Zi zhong   Time:2013-04-03   Read:726second  

Listen to some of the smaller compound fertilizer enterprises often complain that their own companies do not have the resources on hand, must be transformed, some even turn the industry. Fierce a really small scale, did not have the strength to buy upstream resources or business away from the resource, the resource advantage is lost. But do not have the resources at the same time, but has the advantage of market resources. Away from the resources, the smaller compound fertilizer enterprises are often close to the market, as long as they carefully study the market needs, analyze the changes in the market of fertilizer, is also a resource for companies in the local market advantage.
Away from the natural resources, smaller businesses should re-understanding of the scope of the definition of the resources, mineral resources is a resource, market resources is also a resource, localization is also a resource. As long as companies grasp the surrounding areas of agricultural planting, soil fertility, farmers planting habits, fertilization habits, provide scientific support to scientific farming on a regular basis, you can get a good impression of the farmers, which is most of the enterprises to grasp the market good resources. Do not have the natural resources and small-scale enterprises, and tap the potential of the enterprise, from a single production shifting to the production, sale and integrated services, and enhance the soft power, and those who have resources can not be compared.
Even have some mineral resources, and only they have the opportunity to vicious competition in the product price pressure, the repercussions of their products in the market is good or bad, better than other companies do not have the resources, they eventually needed be tested in the fields, which requires an intermediate links, localization services sectors, who do not have the resources on the enterprise software resources. In China, the average life expectancy of small businesses in 2.9-3.5, but there is a time to do agricultural enterprises more than the average. Is it because the companies do not have natural resources, was sentenced to "death"? The hard work of so many years of local brands will go away?
There are many resources, so why did they have to define the visible natural resources are the resources that others simply can not be copied, enterprises have their own characteristics and soft resources but lack of attention to it? Business transformation is important, is also very important in agriculture-related enterprises to change their thinking, The small compound fertilizer business transformation of agricultural services carrier to fully grasp every aspect of the resources of the market, which is a resource ah!
Everyone discusses the control of natural resources, business is not to consider the enterprise What are the advantages of resources is not known how the advantages of resource-efficient amplification.

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