Although the market downward trend, but for large-scale fertilizer manufacturers have the resources, brand, these are not sufficient to affect their market sales, because these large manufacturers have a certain financial strength, but also on the dealer Paul at the end of concessions, stable customer stocking mood, stable sales channels. The end of May, the wheat harvest from the southern Henan, extending all the way north, corn planting, followed by large manufacturers customers relatively stable volume of equipment. With the the fertilizer season approaching, the various manufacturers to grasp the increasingly important market information.

Resource companies odds

For the northern region, it is now gradually stocking ,6-July is the peak period of corn fertilizer. Pre-distributors and retailers are in a wait state, the raw material prices have been volatile, they believe that the purchase, then late will suffer a loss. Now all the major manufacturers are to take Paul at the end of policy, basically dealers there is no great misgivings about the financial strength of the manufacturers can cope with them, are operating at full capacity, were not affected. But small manufacturers has been greatly affected, their capital chain broken, small manufacturers a little tense. Season corn fertilizer prices, I also groping grasp of market information is critical, the various manufacturers the salesman basically in the market turn, channel construction is also very important.

Taking advantage of the policy Dongfeng transformation

With the acceleration of the process of land transfer, small and medium enterprises, especially small and medium-sized enterprises with no core technology is bound to be out of the market, this is inevitable phenomenon, even now do not see this trend, will also highlight the future fertilizer The industry must transition slowly. No advantages in resources, the brand is indeed small and medium-sized enterprises will be eliminated after the price of fertilizer will be getting lower and lower. Own brand manufacturers with innovative technology specifically docking with the cooperatives, brokers this will be slowly squeezed out, eventually leaving to big brand manufacturers are core technology. The development of the fertilizer industry like China's home appliance industry, the beginning of so many manufacturers now only a few big brands, other merger.

The new fertilizer is the future direction

The rapid development of new fertilizers is the result of the national macro-control, especially after the year's first document the various fertilizer companies in advancing new fertilizers, including linkage with the Government to promote a new type of fertilizer, while contact with the professional cooperatives. The new fertilizer this development will be very fast, it is said that the slow-release fertilizer subsidy standard will come out in the end of the year, if the subsidy standards, the new fertilizer to promote faster and will gradually replace the traditional conventional fertilizers.

Reporter survey

Paul at the end of the implementation of preferential policies, Xinxiang County, Henan Province, agricultural limited liability company business manager Zhangcheng Yong said: "Paul at the end of the policy is spoken, just a reassurance. Although the actual market is in decline, but the rate of decline within reasonable limits, Some large manufacturers and price cuts, price and where to Paul at the end? security at the end there is a time limit, in the 6-7 month fertilizer season when no practical value, unless there is a significant decline in market movements, but this possibility is very small course, some manufacturers have disguised price cuts, or according to quantity or help dealers to step up publicity efforts, and our dealers is to reduce the volume of equipment, to minimize the risk. "

Promotion of new fertilizers, new Xin Xinyang City, Henan Agricultural Means of Production Co., Ltd. Deputy General Manager Jin Chang said: "farmers still used to mix and match with fertilizer and urea, new fertilizers are conceptual, invisible, farmers with the do not worry, farmers accustomed to large fertilizer, feel the heart have to grasp some "when reporters asked and the national market price on the local impact of serious No, Kim dimension often said frankly:" market information too well-informed up, our local certainly will be affected by these effects. But this is not the most important, Xinyang area farmers almost all the elderly, young people are out of work, because farming does not make money, and the acreage is not much, the enthusiasm of farmers almost no substantial reduction of fertilizer use. "

Major reshuffle of the agricultural industry, Zhangcheng Yong said: "Although the land transfer is the trend, but the land transfer still takes time, we are here now contracting acre of land rent of 1,000 yuan, select the kinds of field crops, then there is no economic benefit, This is an obstacle to the transfer of land; Although cash crops, arable land is mainly to field crops, I feel the need ten years to complete the land transfer, this time of transition to the manufacturer, and now we have to find out road, so the terminal, try to work with cooperatives and large farming, after directional. "(Liu Ying)