Xiaoman advent of the harvest, Summer will welcome climax, be given fertilizer market gloomy silver lining. However, fertilizer prices did not rise as demand improved but, on the contrary, manufacturers continue to increase offers, promotions has suffered dealers cold. Can break the deadlock, many companies expressed frustration, and some corporate end-users, but the battle intensified.
Recently, take the goods from the market situation, the farmers buy fertilizer increased, dealers improved, the market demand is now rising trend. However, without the slightest improvement in raw material prices, in the absence of more positive support in the case, the fertilizer market barely stability maintenance, inventory digestion to be a vendor common goal.
Recently, the most obvious feeling is that manufacturers offer although few adjustments, but when the actual transaction quote has lost its meaning, a single proposal majority. Currently manufacturers offer basically stable, 45% of the chlorine-based compound mainstream factory price 2200 ~ 2300 yuan (t price, the same below), 45% of the sulfur-based fertilizer from 2500 to 2600 yuan, 40 percent of high nitrogen fertilizer 2150 ~ 2200 yuan. Forced to digest inventory pressures, the price on the part of manufacturers, has lost its meaning, the market traded price indeed clueless. A salesperson frankly, manufacturers, demand is now the most important.
For shipping, manufacturer rebate transaction, payment incentives continues to increase, but none to the dealer does not have the desired effect, many manufacturers ship not improved. Mentioned in the previous period dealers facing financial, inventory and other real pressure in the short term is still not eased. Farmers do not buy fertilizer, everything No way! This is the most simple truth. See through this, more and more manufacturers will be marketing focus to the end consumer - farmer. Hebei Weiyuan agricultural promotion of our products do the village, Luxi Chemical altogether the farmers go to the factory. Preferential agricultural send farmers, the farmers are invited to plant, do farmer training ...... Although myriad forms, but the goal of a: to improve brand awareness of farmers to compete terminal market. And the most realistic effect is face to face with the farmers can quickly break the deadlock, to achieve effective sales.
In an increasingly competitive fertilizer industry, manufacturers and farmers face-docking will be the trend, and to improve farmers' awareness, will also become the path of development of fertilizer brand new orientation.