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Fertilizer manufacturers respected Fed Lianxiao cooperation
Source:China Fertilizer Network   Author:Liu Ying   Time:2013-09-10   Read:653second  
With the prepared fertilizer season approaches, the Central Plains region downstream take the goods slightly warmer, distribution than in previous years, although the process has been delayed, but the slow increase in overall shipments. Inability to determine the market trend, the delay between manufacturers settlement price can not be determined, we mostly do not take the goods as the main sales pricing model. Dealers stocking season very cautious, they shall be based on the needs of downstream retailers stocking, not easily shot deal, deal with the manufacturers to use more conservative manner Fed aggregators, and the terminal market because there are some manufacturers that participate in the market, the volume of direct Many, terminal market competitive pressure is very great. Currently 45% of the chlorine-based compound mainstream price 2000 yuan / ton, 45% of the sulfur-based compound mainstream price of 2,300 yuan / ton. 
Press the end of the "OK" needs to stocking 
Fertilizer market downturn dampened the confidence of dealers, so they prepared fertilizer enthusiasm greatly weakened, to which manufacturers to take various measures to downstream distribution in addition to giving dealers a flexible policy, some manufacturers still use the mast area establishment of warehouses for sale of fertilizer in a timely manner. Logistics and warehousing inventory solve these problems, but may affect the stocking distributor according to past experience can not be used to estimate the volume of equipment this year, dealers stocking more cautious, they are mostly based on end retailers "OK" to the demand for stocking. 
Morningside Liaocheng, Shandong agricultural sales center Liang Shicheng said: "Now the agricultural market instability, fertilizer prepared than in previous years to postpone the season in previous years, by the end of August has been stocking 80% -90%, and this year the situation is not ideal stocking; also There is the manufacturer of the original sales areas or in areas with a mast built warehouse, the total volume of such warehouse 3-4 percent market share, manufacturers, providers are in circulation promotion, at this time everyone is watching, so dealers Very few places stocking, even if there is procurement transactions also depends on the exact retailer demand, such as retailers agree mutually agreed base price, then the dealer will be accountable to the upstream purchase market now than in the past in an orderly manner to stocking up. Although we have to communicate with each other, but because now the whole agricultural business is too difficult, this is not a problem, so we need to support each other. "Hebei Jingxian Liu Songhai Jinhe Nong-owned business, said:" This season the volume of equipment have been to 2/3, the process well, mainly because the downstream retailers to stock more positive and we have not given with the manufacturers settled, for now keep sales are actively Distribution in the actual goods on the market too much , the price may also decline, the market is expected to post, about 1/3 of the price war in order to keep the goods need to rely on sales, terminal competition will be very cruel. " 
When a reporter asked retailers to delay stocking, if the time before too late, Liang Shicheng said automobile transportation is very convenient, whether shipped from the port or from the factory, 2-3 days goods can be sent, the traffic is very convenient, which it is not a reason for worry stocking. 
Two-way choice between manufacturers 
In such a market, firms are looking for ways to avoid risks, the Fed is that both sides to jointly sell the most used forms of cooperation, mutual choice vendors are selling on the market to the strong mutual aid, in order to look forward to tide over the crisis. 
Liang Shicheng said: "The various manufacturers have their own incentives, they are based on market dynamics, or the Federal Reserve launched a one-time buyout Lianxiao way of selling, because this market is not good, the price fell to one hundred units are falling, the price gap is too large, too risky, so the Fed is the best way to jointly sell, jointly by the manufacturer to bear the market risk due to small manufacturers affected by financial constraints, they can not afford the Fed aggregators and distributors, in such adverse market environment, many dealers and more selection and large enterprises and brands; while the manufacturers based on market share distribution or cancel part of the terminal operators to direct selling, or consolidate regular customers; or select a willingness to have the strength distribution of new customers to promote their products. "
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