Forced situation enterprise product upgrades

For a long time , the majority of our area due to use of chemical fertilizers , not only for water, air and other serious pollution , but also the bad soil ecological environment , as well as physical and chemical properties of soil microbial flora affected to different degrees of damage . Soil nutrients serious imbalance , fertility decline in supply capacity , increased soil compaction , the advantages of a significant reduction in the rhizosphere microbial populations , not only have an impact on agricultural production increased , more importantly, to some extent, but also pollute the quality of agricultural products , make the product difficult to achieve the requirements of green and ecological demands spawned rapid development of new eco- fertilizer .

2013 , affected by the global economic situation, the price of fertilizer to show a downturn trend. In particular by the raw material cost pressures , supply and demand conditions, trade patterns , national policy guidance and other effects , fertilizer prices have been declining , in this situation, the industry loss continues to increase, many fertilizer prices have also Forced to think about the product structure adjustment and product upgrade issues.

Unilateral price down, stocks down , traders dealers have adopted minimum guarantee policy , from these market characteristics in fertilizer prices is not difficult to feel the pressure . Nowadays the industry status quo , many experts actively offer suggestions , but fertilizer prices Piaohong to do , we must first avoid product homogeneity , take product innovation, and new fertilizer become the focus of these enterprises .

So, bottom fertilizer prices will directly procure fertilizer prices accelerate structural adjustment and change , so that the new fertilizer fertilizer prices further increase research and development efforts , which to some extent also for the creation of a price stabilization and environmental conditions .

To develop new fertilizers not only the need of the times , the national advocacy direction. Needless to say, to promote the development of bio-organic fertilizer on the market has broad prospects and practical significance. According to the National Bureau of Statistics 2012 bulletin shows that in 2012 the domestic fertilizer production capacity of 45,197,900 tons , total fertilizer sales of 3,700 billion yuan, bio-organic fertilizer accounted for only 2 % of the total , or 74 million. Because of the many advantages of bio-organic fertilizer gradually been recognized , with the tilt of national policy, experts estimate : bio-organic fertilizer market will be the future growth rate of 5% per year . Then in 2013 the total value of bio-organic fertilizer sales will reach $ 90 billion by 2015, more than 150 billion yuan ( average per province reached 50 billion ) . This trend has been unstoppable.

Product upgrades prompted to shift the focus of corporate marketing

Fertilizer market is still huge demand rigidity , for example, in 2013 the global fertilizer demand was 216.3 million tons ; Take China , the first three quarters of 2013 production of 60.47 million tons of fertilizers , an increase of 6.1 %, including nitrogen, phosphate, potash production was 40.47 million tons , 15.46 million tons , 4.54 million tons , an increase rapidly, fertilizer production in the month of September, 6.95 million tons , an increase of 2.2% which yields 2.85 million tons of urea , an increase of 8.3%.

Nationally speaking, the health concerns of agriculture , accelerate industrial restructuring and upgrading, fertilizer prices has become a consensus and the next phase of important work . Not difficult to see from some media reports , this winter has been a change in the new fertilizer quietly kicked off. In this pattern , fertilizer prices will be more reasonable industrial structure will be optimized and adjusted , fertilizers become more mature and stable development , economic and ecological environment will be radically improved.

Wave of corporate marketing and focus should also be followed by changes in stock and fertilizer prices change in product variety . How can I find more adapted to the new way of marketing the fertilizer , fertilizer companies will be the focus of future marketing change, but who can master this way , who will come out on top in the future market.