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Change the chemical fertilizer market chaos government should give heavy fist
Source:China fertilizer net   Time:2014-06-07   Read:696second  
From the beginning of 2015, environmental protection new will be carried out in the whole country, this is undoubtedly the fertilizer production and application of fertilizers, supervision put forward higher requirements. Our country is the world's largest national chemical fertilizer, fertilizer resources of the world very nervous and state, in order to ensure national food security and ecological security, we must try various devices to an early end to this mess, let us contaminated soil can reduce gradually, agricultural products, edible let us live healthier. But governance fertilizer chaos is a long process, need the government, enterprises, distributors, many aspects of their efforts.
Among them, the most critical is the role of government. The government should strengthen the production, marketing, quality supervision, in strict accordance with the relevant regulations of the state standard fertilizer market, crack down on corporate and dealer sales of fake and shoddy products and exaggerated publicity act, to ensure the legitimate business enterprises can survive, let the chaos of fertilizer market will be purified. On one hand the government should guarantee the products in the promotion of law and system, suggested that the state legislation as soon as possible to the fertilizer, compound fertilizer and cancel the registration system, promote fertilizer, fertilizer application. On the other hand, the government must strengthen technical guidance to farmers, only the farmers understand scientific fertilization, fertilizer excessive application of problem to change. The government can through some way to help enterprises and dealers to promote good products and technology, make more good products to occupy the market, the fake and shoddy products out of the market.
From the enterprise point of view, the enterprise must strengthen its own R & D strength, innovation in technology, through the development of more scientific, more professional, more efficient products to improve market share; to develop close to agricultural products, such as the Ministry of agriculture focus on the promotion of fertilizer, agricultural machine products, integrated management of water and fertilizer matching products; at the same time to strengthen the technical services, develop their own "Crop Manager", because the agricultural production is the effect factors of seed, pesticide, fertilizer, climate, management and integrated, only good technical guidance to ensure good product can show good effect. And is difficult to win the trust of the farmers rely on price war or price promotion, will only make the fertilizer market into a vicious spiral more adverse to the farmers and enterprises more and more.
From the dealer, expanding in the fertilizer market competition unceasingly intensifies and scale planting situation, the traditional marketing channel mode will slowly disappear, fertilizer profits era will become a thing of the past, in order to not be eliminated, to be steadfast, it must change their concepts, to farmers to recommend good quality products, to provide the necessary technical services to farmers, help farmers increase income in real. Dealers to gradually change to service providers.
From the farmers, especially large plantations, cooperatives and other large-scale farmers, should continue to improve their awareness of science and technology, don't think Miao Wang, fertilizer fast is a good fertilizer, must look at the period of growth and the final yield, not only cheap, the sky will not fall pie. The easiest way is to look at the yield is not advertising, only trust evaluation yourself or others after use, do not listen to sales personnel rhetoric, not easily believe that the magic of new products and new technology, because it is often only enterprises and dealers to a highfalutin reasons to increase profits for. Want to choose to be able to provide high yield planting technique, the timely provision of technical guidance of the regular manufacturers products, reduce their risk of planting; if the condition allows to select fertilizer sampling inspection, chemical fertilizers for the new product to a small area of trial, raise awareness, let fake no survival soil.
Fertilizer not only violated some manufacturers' distribution, the interests of enterprises, resulting in the unnecessary losses, but also easy to cause the economic disputes, affect rural stability to a certain extent. Only the government, enterprises, dealers, farmers are to understand the present situation, future oriented, change idea, put the products and technical services combined, to end as soon as the fertilizer market confusion to bring you the nightmare, to better safeguard their interests and to ensure food safety, environment.
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