Agricultural e-commerce is a dream, the key problems in thought. What is the net into agricultural, or agricultural to surf the internet. Recent and friends to discuss a lot about agricultural business topic, regardless of theory extension, or the enterprise attempts, agricultural e-commerce is no longer a fantasy, is the progressive realization of the road a little bit of progress. Many people are sceptical about business, and how to explain all be of no avail, the fundamental ideological point dislocation. Logistics has become the bottleneck of the development of agricultural dealers worried about people, did not actually see the development of the logistics industry, total hope itself solve all the difficulties; worry that farmers do not buy online agricultural people, didn't expect commodity dealers to the diffusion of the rural market; the third party platform gradually abandoned, because there is no help enterprises to do the product planning, and traditional channel conflict. Agricultural e-commerce standards, is the agricultural products on line even if dealers? Or use the Internet's theory and thinking to guide the agricultural business development? The author believes that only the latter thought, only to the agricultural products on line, not only miss the point, but also the difficulties. There are also discussed in this article some mistaken ideas existing agricultural dealers, carefully goods, but also in the discussion of the industry on the basis of rational now, but not the kernel. Discussion of agricultural electric business development, can not but consider the electronic commerce support theory, such as the long tail theory may solve the agricultural seasonal problems; wiki economics theory is to provide theoretical support of agricultural business each link cooperation. In addition, the difficulty of agricultural electronic commerce, its starting point is to reasoning based on traditional agricultural industry current situation. I personally think that agricultural dealers if classified, due to electronic commerce industry, instead of agricultural industry. Although the agricultural business is belongs to the field of electronic commerce, development but not understand the Internet people can solve the agricultural business. Agricultural dealers must also consider the special nature of agricultural products. Artificial division, industry division is the era of industrialization the pursuit of efficiency and maximize the benefits of now, the industry gradually blurred, specialized division of labor is getting smaller, agricultural e-commerce is a manifestation of. Review their own agricultural circle in ten years of time, agricultural chain is not everyone can success; although the internationalization is more and more deeply, but the impact on the circulation of agricultural means of production market in China is not deep; agricultural people make cooperatives has not made great achievements; and now came into the electric era, whether we can catch a ride, the realization of the industry the transformation and upgrading, can rub one's eyes and wait. Heart is not right, do nothing, wrong thinking, want to do difficult. In the face of great development of e-commerce, how to guide the agricultural business, the actual operation of agricultural business, also need we introduce business thinking, action, after all, action to talk. Guo Zhaoxiong