This year, the fertilizer industry ushered in the reform of the year. Industry consolidation efforts, more competitive. The survival of the fittest is the essence of the market is irreversible, in order to survive, the fertilizer industry to service from production, and the service floor, formula fertilization by soil testing, scientific fertilization, financial services throughout the whole industry chain, which greatly enhanced the competitiveness of enterprises of compound fertilizer. Compound fertilizer industry is accelerating the pace of the adaptation of modern agricultural development, its development is also more rational. The new type of fertilizer to boost agricultural development In recent years, the agricultural industry of water soluble fertilizer and fertilizer integration technology is more and more attention. In the government and relevant departments attach great importance to and at the same time, always stand in the forefront of integrated management of water and fertilizer promotion is the enterprise, the enterprise I won't change any day for the development of technology of integrated management of water and fertilizer China efforts. Jin Zhengda Group Chairman million even expresses further, integrated management of water and fertilizer technology is an important technology in the development of modern agriculture, is the development of resource saving, environment friendly modern agriculture "a technology", while the water soluble fertilizer is the farmer field of the gospel, it is almost perfect to solve the urgent requirement of our country agriculture saves water, "fertilizer, festival". With the large number of elements of water soluble fertilizer with rapid promotion, zinc rich water-soluble fertilizer as the representative of many trace elements in the water soluble fertilizer, and like the biological carbon can be water soluble fertilizer, humic acid, amino acid with functional water soluble fertilizer also fill in the market, diversified development trends. At the same time, liquid fertilizer, biological fertilizer also won a space for one person in the market. Closely related with the development of agricultural development of new type of fertilizer, specialization, composite, efficient, safe, environmental protection has become the development direction. The future, make a great contribution to the rapid development of new fertilizer for will boost the development of modern agriculture in china. Determine the service radius of intensive market At present, make integration of compound fertilizer industry, small businesses shutting down and low load have become the norm, the market share will continue to shift to the leading enterprises. Facing the industry reality, small and medium-sized enterprises in the limited human, financial and material resources to support, only on a regional market, it may make a difference. According to the experience of western countries, through product superfluous economy the way out of the crisis, there are two main, one is shrinking market, two is the subdivision market. In the current context, most companies do not do the first, had entered the second. According to the agriculture development background, the complexity of China's journalists feel, with products as the center of the times fertilizer industry is in the past, "problem solving" farmers service value will gradually improve, insight into this point of the small and medium-sized enterprises, can shrink the market. Agricultural enterprises docking soil testing fertilizer guide scientific fertilization In recent years, with China's agricultural production gradually to the intensive, large-scale, automated direction, the pace of development of China's modern agriculture increased, farmers scientific fertilization consciousness also gradually strengthened, but some problems still exist in the present stage of China's agricultural production such as heavy as fertilizer, fertilizer than organic fertilizer, the importance of nitrogen phosphorus and potassium a large number of elements of fertilizer application of micronutrients in the light. Under this background, the agriculture department proposed the agricultural extension model of a main multivariate ", its core is the agriculture related enterprise into agricultural extension service system, to carry out extensive agricultural enterprises docking, integration of agricultural departments and enterprises in the policy under the guidance of the forces working together technology promotion to formula fertilization by soil testing as the main content. Such a move is playing an increasingly important role in guiding the scientific fertilization of farmers. Extension services to penetrate the industrial chain The problem of funds is a realistic problem of production and circulation of agricultural industry have to face, enterprises often because of a shortage of funds, poor cash flow problems difficult, restricts the development of enterprises. In recent years, with China's land circulation speed, large-scale planting group continue to emerge for the agricultural industry has brought new opportunities, and "bad money" problem began to penetrate into the upstream and downstream agricultural industry, how to solve this problem, some domestic enterprises practice is worth reference. Some insightful fertilizer production enterprises from the reality, with a keen sense of smell began to try to solve the financing difficulty for the dealer loans difficult question, Jin Zhengda, salt Quartet red and other enterprises in the forefront, and the scale is expanding constantly, caused great concern in the industry. Production enterprises to solve the financing problem for the circulation enterprises, on the one hand can be firmly strapped dealerships, become the most loyal partner for the production of enterprises, mobilize their enthusiasm, on the other hand can be the survival of the fittest, with integrity and standard system of banking considerations dealer.