The first scene unpopular Chinese agricultural e-commerce conference, had more than 400 participants clearly felt, regardless of the current enterprise ready or not, whether the conditions are ripe, but agricultural e-commerce era's coming true. Shen Yunchang researcher at the Research Institute of the Ministry of Commerce forecast future agricultural business pattern, will present the electric oligarchy, service distance, industry segmentation and storage centralized four trends. In the face of agricultural terminal sinking, if existing dealers can be technical services, business services and platform service integration, the talent showing itself in the electric era. Zheng Hongyan said, the current agricultural industry the existence of four major pain points: agricultural supply is serious and superfluous, intermediate channels and bloated, system of agricultural service industry is highly fragmented, lack of. When agricultural encounter on the Internet, the information asymmetry and inefficient links will be replaced by the Internet, promotion, agricultural sales business model will be overwritten, agricultural sales will go on business platform. According to the "agricultural industry to enter the business of Is it right? Best time" topic, million village Alibaba thousand county person in charge Yu Xianghai said, agricultural products accounted for a large proportion of the rural consumption, if farming endowment sale get on the Internet, will bring new consumer and service experience for the farmers. The site number of guests think, agricultural e-commerce represent the general trend, who also can not stop. Should think more about the enterprise electronic commerce, when raised a brand-new commercial pattern, where can provides to the enterprise profit point? Of course, agricultural marketing needs strong logistics and services, agricultural industry the lack of national brand, agricultural credit old habits die hard, rural payment system lacks, return the difficulty and a series of problems still need to continue to explore. As agricultural enterprises, involved in business how to reshape the market positioning and product? A participant considered that will introduce the entity shop online traffic O2O model, more can let the current electric business and traditional mode of agricultural integration to achieve maximum benefits. Land circulation acceleration, cooperatives, planting base has gradually replaced the dispersed farmers become the main operating business model, provide favorable conditions for the development of agricultural e-commerce. Traditional enterprise business is playing a new campaign, but it does not mean to reopen the new brand. Should choose the new product is more suitable for the business channel promotion, do product positioning differentiation. Facing the tide of e-commerce, the traditional agricultural sales channels will also face the subversion. Different with the industry before the argument, the meeting that the traditional dealers facing is not the "life and death" but "transformation". Jingdong Mall Jingdong cloud senior director Xu Xu and Anhui in the salt Quartet red deputy general manager Chen Yong and other guests said that in the future agricultural e-commerce, online and offline are not opposites, but rather to fusion. The formation of e-commerce era will promote new agricultural service ecosystem, as the main services, agricultural dealers has congenital advantage in soil testing and fertilizer service, field management, but also have the opportunity to frame of agricultural products marketing channel. Participants believe that, with the land intensive ratio increased, the terminal service system is not perfect is the biggest bottleneck of agricultural electric faces in the country in logistics. The six countries to Anhui as the representative of the chemical fertilizer enterprises although the stock forward has done a lot to explore, but in the high cost of logistics, one to one difficulty of distribution are still confronted with confusion. Therefore, to promote cross industry exchanges, sharing of rural logistics platform, will become the current agricultural enterprises to overcome the storage of short board, is important way to reduce the cost of logistics.