In recent years, a new type of fertilizer appeared a good momentum of growth, the fertilizer has the advantages of high efficiency, specialty, green environmental protection, long-term sustained release characteristics, the market some water soluble fertilizer, controlled release, controlled release fertilizer, seaweed fertilizer become new market growth. On the international front, new fertilizers began development as early as in many years ago, and showed its superiority. China new fertilizer development relatively late, but the speed is not slow, the level of science and technology is also in the forefront of the world. The new type of fertilizer efficient utilization of how the future, countries producers have different voices, but the objective is to service in the development of modern agriculture.

The promotion of innovation

Compared with the traditional fertilizer, research and development, new fertilizer production, as well as the required raw materials are different, in the international market, the new type of fertilizer is defined as the major fertilizer, has a specific formula for different varieties of crops, as far as possible to maximize the utilization of fertilizer. The United Arab Emirates RNZ company is a new type of fertilizer enterprises, due to environmental factors, how to make the crops in the harsh conditions of high yield became the company research. RNZ company thinks, new fertilizer market potential is reflected in reduced the cost gap, sensing precision characteristics of planting industry, make the new fertilizer farmers become affordable, widely used to fertilizer. Beijing Leili company thinks, content and the ratio of new fertilizer pays more attention to the nitrogen phosphorus and potassium. In Chinese, need to let farmers know the difference between a new fertilizer and conventional fertilizer, and calculates the input and output ratio, will be the best sales and seed, fertilizer pesticide combination. Not simply selling fertilizer, more is to provide a set of plant nutrient solution.

Australia RLF company's global sales director Gavin said that the company's sales mode called integrated fertilizer management, they completely abandoned the traditional fertilizer sales model, but through into each farmer experience to find a breakthrough. Australia RLF first on its products very well, tell farmers how to use effect can be achieved, they are directed to the ranchers and modern farm for sale, tailored for farmers with low cost and high income scheme.

Ireland's BioAtlantis sales director Pierre said, foliar fertilizer sales growth is passed between the supermarket and the manufacturers of agricultural cooperation, free of charge to provide consumers with the use of the BioAtlantis company of foliar fertilizer of fruits and vegetables, by giving away free so that consumers feel and other fruits are different, not only no pesticide residue, and the taste is better, so the consumer has become the best propaganda tool, everybody to buy in the specified counter. At present, BioAtlantis company is one of the bio fertilizer production using seaweed extracts the world strongest manufacturers, with the developed countries to things safe and nutritious value, the development of the BioAtlantis rose to a higher platform.

Beijing Leili company formed "the first international, second domestic key distribution", the company's marketing network and the preparation is mainly distributed in foreign countries. In the Chinese market, the company focused on the channel construction, in the provincial and city level are distributed ray stress agents, joint development covering the terminal outlets, according to the effects of different differentiation, flexible solutions.

South Korea Hannong company fertilizer mainly for economic crops, and the fertilizer according to soil and planting crops for self adjustment, almost can be used in any irrigation system, wide coverage. Company products nationwide, because to see China's huge potential market, but also export to china.

The first service consciousness

For the development of new fertilizer, it's important to find the same idea of dealers. This requires dealers to understand, is different with the traditional fertilizer, a green and sustainable development of new fertilizer to instill the idea, but not too much attention to results. And the dealer's service consciousness should be strengthened, the need to establish a comprehensive service, promotion team. And establish a sound distribution channels can make products into the broader market, should face the world, not rigidly adhere to a single product, establish the service station in the world, the establishment of long-term trust and communication with customers. Quality of multinational product requires more strict requirements, and even to high standards, the management of dealers to culture based, supplemented by instilling.