Since April, affected by cold air, some areas of China appeared "unusually cold spell in early spring". Whether the effect of agricultural sales, Hebei, Anhui, reporters were in Shandong, Henan part of the primary market survey, although the "unusually cold spell in early spring" off season market launch time, but the effect on the overall amount of fertilizer co.. The compound fertilizer market is in the transitional period before the start of the summer corn fertilizer, the nitrogen and phosphorus potassium raw materials market without good support, the downward trend, the market downturn of compound fertilizer.

"Unusually cold spell in early spring" limited impact

Enter April, in some regions of China suffered different degrees of cooling, more or less impact on agricultural production. In agricultural areas, according to the company of Huabei Department Wang Zhendong said, "the local temperature is low, the spring market start-up time compared to the same period last year was delayed for 20 days or so, even so, if the latter is the temperature rose significantly, field crops can immediately follow up, the amount of required fertilizer had no significant change compared with the previous year." Anhui longchen fertilizer Co., Ltd. Fang Xinglin said: '"unusually cold spell in early spring' on agricultural production in some impact, but not serious, farmers still normal to buy fertilizer farming. Just because the market is not so stable, the sale of fertilizers have little, compared with the same period last year, overall sales will be reduced by 30%." Shandong province Dongying City source of agricultural Co., Wang Zongquan said: "cool on the local agricultural sales limited impact, the local is mainly suitable for saline alkali land, crops are cotton, because last year the national unified cancel cotton after the acquisition, some farmers adjust planting structure, planting of wheat and corn, farmers to invest in agricultural decreased, relative to the local the overall amount of fertilizer decreased." Anyang City, Henan Province, Chen Yongtao said in the class group of local agricultural market, "this season, the market in general, want to on the basis of last year's sales of more difficult, as to how the weather, as long as there are no extreme climate, farmers are farming, market demand is rigid demand of fertilizer." Shandong Guangrao County, Wang said: "the weather on the local agricultural sales Co., wheat fertilizer sales sales than in previous years has been completed, no change. Although the local urea prices as low as 1500 yuan / ton, but local farmers go out to work the majority of the people, and the kind of fat with the broadcast is promotion, so in the choice of fertilizer, compound fertilizer are inclined to save time and labor."

Downstream market competition intensified

Although recently because of environmental reasons, shut down the Shandong a small part of the manufacturers, but limited impact on the market, because the social inventory is adequate, and the number of Chinese fertilizer manufacturers are numerous, serious oversupply. Chen Yongtao said: "although we expected on the fertilizer market is all to the good, but the feedback from the market point of view, the market in general, sales pressure one year on year. Even if is because of environmental and other conditions with parking, but the market is not out of stock, you can only play the price war, rely on low prices to increase sales." For the pre summer corn fertilizer sales negotiations, Chen Yongtao said, "the market is constantly changing, the manufacturers sales pressure is very large, according to the traditional way of selling in the past, it is difficult to keep sales, now the market is very competitive, many manufacturers or distributors of various promotions, send a card, send wine, send the washbasin, a variety of in order to meet the needs of farmers, but greed small cheap psychology."

Increase investment in agriculture leading enterprise

According to the reporter survey found that farmers' enthusiasm for science and technology, is divided into two kinds: one is the growing field crops, not warm, in addition to natural disasters, not because of the lack of agricultural knowledge caused their agricultural income fluctuation; two is the planting of economic crops, with high investment, high return concept, they have a very strong desire in agricultural knowledge. Chen Yongtao said, "the farmers planting economic crops are willing to invest, but because of the lack of knowledge, there are discrepancies in the fertilizer selection, only a small part of brand loyalty and more farmers, most farmers on the brand loyalty is not high, as long as there is a small manufacturer of his advertising more, they will easily change, the more trouble. Science is a long-term public welfare project, not a business can do." Wang Zhendong said, at this stage of the compound fertilizer manufacturers distribution downstream actively, dealers and farmers for the introduction of a variety of promotional policy. "The annual promotion has changed, with the desire of farmers willingness of agricultural knowledge strong, manufacturers of agricultural service will also increase investment, agriculture will become a basic factor to improve the competitiveness of enterprises."

At present, the desire for agricultural knowledge is unprecedented, especially to the needs of farmers grow crops more urgent, the more they value output, in the investment stage, in manpower and material resources, energy input is greater.