Although domestic fertilizer last year overall export volume and the amount for the first in the world, but the data display 2015 global agrochemical sales down 8.5%, drop in 20 years, the global agricultural industry development of downward to the freezing zone. In this context, the fat part of the domestic enterprises mutual Baotuan heating, in order to smooth through the cold, is still the most by limiting the production and expand sales channels, extend the guarantee time, adjustable high prepayment interest policy, such as enhanced offers offensive, from October last year to now, the chemical fertilizer price decline continues. In many conventional means are difficult for the current situation of the market is difficult to stimulate the situation, innovation is imminent.
Innovation: to capacity, but not simply to reduce production. Through the early rapid economic development, the market supply side has been by the amount less surge capacity to serious excess, simple diammonium phosphate as an example, domestic diammonium total annual production capacity in more than 2400 million tons and domestic annual table of consumption concept, only in more than 800 million tons, although last year export market to new heights, but in domestic trouble and foreign invasion, diammonium export volume this year will will affected by certain, even by last year's export volume calculation, its capacity to play rate is only 66.67%. Although the current individual enterprises into limited production, but the effect is only temporary, and not reduce its own production capacity, eliminate low-end production which is also one of the approaching late fertilizer long-term development goals.
Innovation two: to develop new marketing ideas. In the era of rapid development of the Internet, the market economy has developed into a new type of information economy, through the network platform to conduct transactions gradually become mainstream. Central document No.1 continuous years focus on agricultural modernization, rural electricity providers face a broad space for development, with the popularity of the rural residents income level improve and mobile providers, the consumption of rural residents exists much room for improvement is expected to 2016 in rural areas of online shopping market scale will increase to 46 billion yuan. In mid January, general office of the Ministry of Agriculture issued a "pilot program" of agricultural electronic commerce, Heilongjiang is one of the first demonstration, as the most powerful local representative enterprises Internet plus agriculture, farmers net positive response to the call under the Chinese network recently launched a selection of chemical fertilizer fertilizer center, some characteristics of the platform below brief introduction.
First is convenient to search, if the fixed for a fertilizer for a single brand, such as Luxi urea can directly on the home page selected and directly into the corresponding interface, through the prompt to complete the corresponding inquiry and purchase operation, such as browsing can also go directly to choose fat center in the corresponding column of screening, inquiry and purchase; even if the computer beginners can also find the required fertilizer and brand in the shortest time.
Secondly, radiation wide range, where most domestic first-line well-known fertilizer enterprises all, coupled with the technical support of China fertilizer, gives the buyer a more comprehensive understanding to the current fertilizer market and trend, as far as possible to reduce because of the lack of a fertilizer or a fertilizer enterprises and produce inaccurate judgment of late fertilizer market trend.
The final purchase discount, reduce intermediate links of "Exploitation", this can let enterprise and basic links both in time for shipment or capital consumption can reduce unnecessary expenses and throttling of the project can be better to the research and development of new technologies and new areas of investment, and beneficial to the manufacturers of the healthy development of and comply with the policy guidance.
The birth of a new thing, in the initial stage will be subject to the challenge and pressure, if there is no Taobao now who also don't believe the retail will bring up a the richest man in the country, but Taobao in advance of the suffering and must not be less. Perhaps some pessimists because some foreign business have fall for domestic agricultural electricity market is not optimistic, in fact, its different is policy oriented and government support, I believe that late agricultural electricity market prospects will have to belong to own a rainbow. Enterprises are still wait-and-see hesitate, don't wait for the "today you indifferent to me, tomorrow I let you can not afford", I think it's too late to repent.