The annual spring plowing season fertilizer companies are selling gold season. But this year's spring fertilizer market started slow, Renqibuwang, fertilizer companies want to eat the cake even more difficult. But even so, still lack some of life's comfortable business. The reason these companies rely on scientific and technological innovation, product innovation, marketing innovation, and constantly adapt to the market, occupying the market, expanding the market, finally invincible.
The saying goes: "blacksmith need its own hardware." Fertilizer business end-users are farmers, spring harvest, people value the harvest, crop Qianchan behind Feng Chang often shown the merits of quality fertilizer. As the source of production enterprises should grasp the needs of farmers, to product innovation in the first place, with new and efficient fertilizer to create new varieties of new growth point.
Some of the leading business practices commendable. For example, a fertilizer companies through market research, according to the "big recipe, small adjustments," the technical route, to develop and market fertilizer products up to 13 series, 29 varieties, product innovation brought by this diversified product mix , serialization, and laid a solid foundation for enterprises to seize and consolidate the spring market. Hubei Fertilizer Co., the company established a research and development production and marketing of specialty fertilizer strategic decision to change the fertilizer formula, into a special fertilizer formulas from universal formula, the introduction of wheat, rice, corn, potatoes and other 20 kinds of special fertilizer for crops, so that enterprises in market competition in a dominant position.
In the current market environment, companies want to grab the market, not only have excellent products, but also have a subtle and thoughtful service. It can be said, it has become a fertile agricultural service enterprises to compete for the spring market in a big bargaining chip. Previous price war does not work, and have a higher level of service. Currently, agricultural services more widely, more and more detailed, covering soil testing and fertilizer, planting demonstrations, track guidance, classroom training and other aspects.
On agricultural services, fertilizer prices have also each have their own tricks up their sleeves. CNOOC Hainan base chemical combination of market and seasonal variation, by conducting training in a variety of crops, visited plantations and large farms for users to create archives planting, timely solve problems, won the trust of households planting and dependence, incoming sales orders; Hubei a company of agricultural services team and the rest of soil and fertilizer station, use their data to carry out soil testing, fertilizer, practice the "success with customers," the service concept, maintaining customer loyalty. These agricultural services the way, though not identical, but they help fertilizer prices achieved good results.
Inventory 2016 spring fertilizer market performance of enterprises, there is a significant change that the Internet has brought innovative marketing model. The current fertilizer production and circulation enterprises to store and made fast, and the use of mobile Internet, networking and other means of online marketing fertilizer products has been quietly rising. Fertilizer prices should not only courage but also good at using these new carriers, good segmentation and integration of electricity providers and traditional sales channels, build new channels of fertilizer marketing. Meanwhile, in recent years, with the reflux of the rural labor force, many young people to master knowledge of the Internet back to the countryside, but also for agricultural electricity business establishment offers support.
Not seek overall less than to seek a field. Innovation is considered strategic vision of entrepreneurs and market adaptability. If the conservative, the concept of curing, no innovative ideas and initiatives, even if not eliminated competition in the market, the most they can achieve temporary victory. Only the courage and good at innovation who can win in the spring fertilizer market, as well as Evergreen agrochemical market.