There is an analogy: now the agricultural industry like a wild animal, looking for direction in the darkness before the dawn. Although in 2016, still let agricultural people asphyxia, but changes in daily in the event, the following is the author summarizes this year a number of trends more or less, they stirred up ripples in the industry. Since we are still unable to find the future, then everything is worth the respect, saying goes: who knows which one is going to rain?

　　No.1 with big data to make fertilizer

　　Internet plus seems to dominate this era. The hubbub has said that Internet plus is not the end, things + is tomorrow. So, the agricultural industry big data emerging made fertilizer or fertilizer intelligent, is not it?

　　From the beginning of last year, a number of enterprises such as chemical fertilizer, chemical fertilizer, soil testing and so proud of the sky wo were involved in the smart fertilizer. Simply put, this model is measured soil data network, and built around the smart fertilizer station, data is directly connected with a machine, farmers orders by phone app, a tailored fertilizer is produced. Even better is that APP also has a geographical location, the farmers stand in their own ground, the phone will automatically identify the location, automatically call soil data, everything is done online intelligent.

　　, of course, this is only the first step in the application of Internet of things in the future can be to connect various sensors and systems, we sit in the home can real-time observation of crop growth status, according to the parameters issued a directive, make things to complete fertilization watering and complicated labor. Nature, more function has yet to be developed, the essence of wisdom, agriculture is to through the Internet of things will connect all elements of the agricultural industry chain, including agricultural enterprises and farmers, dealers, agricultural products, soil, fertilizer and water... Things to imagine the space is large enough.

　　It sounds so beautiful, as if we could see a huge gold mine waiting for the gold rush. Frankly, in the agricultural and agricultural Internet plus a wave of "God" movement, the most exciting is this mode for the author. But things huge infrastructure investment, farmers and backward in the era of the Internet skills, this one roadblocks who can take it away? Who will pay for the first cost of the wisdom of agriculture?

　　While we acknowledge that all these are still unknown, but to society, small to product, and all the progress and innovation is inevitable to experience of trial and error process. So, we might just need a little bit of patience.

　　No.2 in the field of war"

　　In the past, the focus of competition in agricultural enterprises concentrated in channel contention. Of course, today, the channel is still in full swing to snatch. Although a variety of so-called marketing innovations such as the hype, but in fact, everybody knows, who gave up the channel, who is equal to dig your own grave.

　　It seems that the position of the channel is still solid rock, but things are changing, in addition to the channel, the other a war has been started, the battle of the battlefield in the field. This year, there are two things regarded as the trend of agricultural industry, a phenomenon: "global million acres of field demonstrations" action of Jinzhengda, the second is Hubei sanning chemical fertilizer import challenge activities. Due to my eyesight, and perhaps more marketing enterprises have moved to the center of gravity field. In any case, what we see is that marketing is the essence and origin of the return, so that the effect of speaking, so that the quality of the first energy to become marketing. There is no good product performance, take what to conquer the market? Take what go to capture the farmer this one easy not to accept the change of the group?

　　It is true that in the past we also do demonstration, but also to observe, but we all know these so-called demonstration of how much water. Once, when you stay in the countryside in Bobo mighty demonstration team, you have did not realize a kind of all the people in performing sarcasm? More often, we actually still rely on small favors, rely on do not fly all kinds of promotional items to draw farmers, the "drug" marketing will only let the consumer appetite is more and more big, and when everyone rushing headlong into mass action by prizes to stimulate sales, finally let all people have embarked on the labor earnings hurt life extremity.

　　No.3 is not only to do more agricultural, agricultural products

　　If you are interested to investigate effects of agricultural means of production market this year, the biggest factor, you will get almost identical answers: low prices of agricultural products, sell do not drop. We have been complacent in agricultural is just, because all want to dress for dinner, but when we inadvertently looked up, but found that has been a change in the weather: food sold, farming is more and more bad money, farmers cannot afford to buy Agricultural...

　　Careful readers will find that this year, the king of high yield, crop king, the king of food, such as bamboo shoots after the. For agricultural enterprises or dealer, selection of large and small yield Wang, the aim of the course is to establish its own brand, stimulating agricultural sales; but for the farmer, to yield Wang must not only for those who seem to be fairly generous bonuses, main purpose is in order to improve the yield and quality, to build the brand of agricultural products, in order to find a better market.

　　To a certain extent, the relative surplus of agricultural products, but the quality of agricultural products has become increasingly scarce goods. You think you just sell agricultural, in fact, you have to help farmers out high-quality agricultural products, and even help them sell a good price, this is the traditional agricultural people new roles. Perhaps, when you know you are not only sell agricultural businessman, you will be in the new market reshuffle find their coordinates.