2016 fertilizer industry overcapacity highlights, demand is obviously inadequate. In the face of serious product homogeneity, some enterprises to research and development of new fertilizers.
At present, the traditional fertilizer is still dominant, the farmers' understanding of the new fertilizer is generally inadequate, and the promotion is a problem. Recently held in Nanjing 2016 China phosphate & compound fertilizer industry exhibition, we understand that some agricultural enterprises is how to start from the service, starting from the needs of farmers, the promotion of new fertilizers, to take the transformation of the road.
Jiangxi kaimenzi industry Limited by Share Ltd chairman Fang Qiubao said, in order to allow the farmers to recognize the benefits of using seaweed fertilizer, the company hired a local station of soil and fertilizer expert, introduced for farmers.
"We invite some experts in the local soil and fertilizer station, allowing them to answer farmers doubts; we also put hundreds of salesman all training to become a waiter, not to sell products salesman, let them play a role in the promotion, we put the fertilizer (to the people) to make it clear. The most important is to allow farmers to experience the effect after use."
Wuzhou Feng Agricultural Science and technology limited company manager Jiang Jishan said that if people do not understand the new type of fertilizer, it is easy to be. The company has a dedicated team of agricultural service to the people of universal knowledge. Farmers more contact, more understanding, the more slowly the market will do more.
Ten years before the start and promotion of bio fertilizer research and development of the Shandong soil scholar Biotechnology Co. Ltd. Marketing Manager Tao Nongfeng said, the company set up agricultural extension department, technical force to help people increase production, with practical action to help farmers.
"We have a special agricultural service team, agricultural extension department, to promote one on one with the people. In the process of popularization is not what good experience, only one point, is down to let people get the benefits."
In addition to the traditional fertilizer enterprises, Beijing Ao Wo soil testing and fertilizer chain specializes in soil testing service for farmers, the market manager Wang Yongfeng said that the company determined to Chinese people use soil testing and fertilizer work.
"We speak to the people (the technology). When they find that they can really save money, and really can hit more food and improve the quality of agricultural products, they will accept the technology."
Only through the transformation and upgrading of the agricultural industry to promote overcapacity resolve, adjust the industrial structure upgrading. The new increase the amount of fertilizer, starting from the needs of farmers, to serve the people, it is a path of transformation and upgrading.