Change is too big, it is my deepest feelings for the year!
Change 1
Product supply is extremely abundant, the product has been flying
The product of the times has come to an end, is no longer the product can make a fortune in less provincial, county-level dealers, is the ordinary retail stores are not lack of products, with product manuals visit people every day of imported and domestic, meet the eye everywhere, high-end, low price should have to do, the agricultural salesman position in gradually decline.
Change 2
Distribution channels continue to sink, terminal ideas began to spread
At present, the distribution channel mode exists: manufacturers - County Agency (province) - retailer, three channel system; manufacturers in order to more efficient sales of products, customers often choose business ability strong dealer, once reached a cooperation, short sales may be ordinary dealers several times, and this looking for customers is known as the classical method. However, due to the homogeneity of the products, and its rich product resources, dealers will not lack of products, often see the tired salesman eating cold-shoulder treatment, in order to complete the task, tell the play to fly is meat, the channel sink, play the price advantage, directly to the terminal, in cooperation with the terminal retailer.
Change 3
Sales transfer services, system development
The product resources, and consumer groups are relatively stable, the older generation of agricultural people accustomed to revenue to "do business", now they cannot read, why retailers often have to go to do business (business), business transformation is to change sales service. Try to clear the relationship between the level of dealers and retailers, do demonstration fields for retailers, farmers will open, promotion, and so on, increase the service level, improve service efficiency, otherwise, inefficient service mode not only drives the good sales, but consumption of resources, waste of capital, resulting in irreparable consequences. Dealers gradually build their own system, rely on the system closely linked to retailers.
Change 4
Credit mode is threatened, and gradually began to cash credit
By the end of the year, the most sad reminder is not owed arrears. The formation of long-term agricultural business credit mode, make a few manufacturers to make ends meet, capital chain rupture, the late development challenges. Dealers due to the lack of technical advantages, relying on credit for development, seeking growth. Customer credit mode has been tired, tend to credit and cash, protect their financial security.
Change 5
Dealers living environment is constantly threatened
Now retailers and farmers, compared with the previous, has greatly different, not only need you to provide good products, but also provide adequate service guidance. The position of a dealer who has no technical advantage gradually decreases in front of the retailer. Dealer groups are always subject to threats from product homogeneity, product overcapacity, service upgrades, strengthen the promotion, system security and other threats.
Change 6
There is nothing new under the sun, the new product is not new
Nearly two years of development, the new product of the "new" seems to have been out of the service. The new product is no longer new, rely on new products to expand the market, dealers have been hooked out now, farmers and retailers need to be able to solve the problem is the formula, and with the increase of resistance, the effect of a single product gradually declining, using the combined effect formula is obtained.
Change 7
Sales model and service model growth
Although faced with various threats, but remember that before making any decisions, many manufacturers and dealers in the loss in the reform of construction and transformation of service mode completely, sales model, costs are required to support, often money out, but the benefits did not increase. Really suitable for sales and service mode of their own everyone in the exploration, but often with more subjective and opportunistic,.
In the process of market changes, to recognize themselves correctly, identify their own position, all of you may see all change, change, but the essence is the same, after all, to return to the essence of agriculture, comply with the law of nature, maintained the same rule in change.