Western scholars have suggested that modern agriculture is a loss
Since the 70s of last century, China's agriculture has formed a system relying on oil. Modern agriculture caused by soil erosion, land degradation, chemical pollution, and genetic engineering, directly affect the nutritional value of crops, and agricultural products safety is threatened, causing great concern to human health. There is a more radical view that the market must truly reflect the costs of ecology. The food value of the production of chemical fertilizers and pesticides should be considered in terms of the cost of soil and water loss, land desertification and the cost of medical expenses caused by food borne diseases. So now, the modern agricultural economic accounts is certainly a loss.
"Agricultural Herald" reported in early 2017, many fertilizer enterprises in the planning layout and product marketing, more and more emphasis on the concept of ecological fertilizer, biological fertilizer. This is just in line with the needs of China's agricultural transformation and upgrading. At the end of last year held the first national and harmonious conference, experts called for: to achieve sustainable use of land resources, to build a new "and harmonious relationship". Under the dual role of agricultural demand and excess production capacity, the macro trend of the fertilizer industry and the micro dynamic of the enterprises have shown the new trend of "chemical fertilizer".
The latest China's total arable land area of 2 billion 30 million acres. The National Agricultural Technology Extension and service center: many of the problems facing the cultivated land resources, cultivated land fertility, insufficient local organic matter content decreased rapidly, tillage layer becomes shallow phenomenon, nutrient disequilibrium, soil pollution, soil deterioration of the ecological functions, the threat to food safety and environmental safety. To solve these problems, we need to build "and harmonious relationship, realize harmony of the soil ecosystem.
We observed that the fertilizer industry in a profound understanding of the current situation of agricultural development for the demand for fertilizer products, there is a part of the forerunner of the echo is to go to fertilizer". These companies have done a lot of adjustments in product promotion, new project planning and even the development of the framework, and gradually dilute the concept of fertilizer, emphasizing biological, ecological, organic, plant nutrition and other new ideas. Industry observers have pointed out: "to chemical fertilizer enterprises" is not a concept of speculation, it will become an industry trend, enterprises will be implemented in all aspects of product development, marketing, enterprise architecture. Even with a view of Chinese fertilizer industry in the next few years will be a large "fertilizer" process, this process will advance from the enterprise gradually to more enterprises spread, leading the new changes in the fertilizer industry.
In August 2016, Xindu chemical announcement, from traditional agricultural production "compound fertilizer manufacturing enterprises to upgrade to cover the compound fertilizer, condiments, small and medium-sized city life and other aspects of Internet enterprise, name changed to" jump to cloud holding". And a few years ago, has been the first to adjust the name of the fertilizer companies, their position as an ecological agricultural enterprises, ecological engineering enterprises, and even directly named agricultural group. The change of the name shows the exploration of the extension of the industrial chain, and also shows their grasp of the development trend of the fertilizer industry.