In July, fertilizer sales in the second half started, eager for a fight for the good of the fall campaign enterprises, large enterprises marketing conference held to promote the collection, preferential policies emerge in an endless stream.
First of all, raw material price shocks, the season has down risk. JOYOU Information Analyst Shi Xuxu said, and the high price of urea, urea granules 1580~1630 yuan / ton, ammonium Huojin prices continue rising, the enterprise sales limit orders, the Hubei enterprises 55 powder mainstream price 1700~1850 yuan / ton. The impact of high prices of raw materials, the production cost of compound fertilizer enterprises, enterprises to offer up, but from the long-term consideration, the off-season prices decline, the season when the circumstances have occurred, the dealer preparation fertilizer enthusiasm was greatly suppressed, with the mining operation mode with the increase of. Although this fall in large enterprises have been introduced to stimulate the explosion of goods, pre payment is good, but considering the long-term, autumn compound fertilizer business profitability, still needs further attention.
Moreover, in the second half of the chemical fertilizer enterprises environmental protection pressure blessing, part of the standard production enterprises are difficult to guarantee the operating rate, which means that the overall domestic composite fertilizer productivity decreased in the late. The fall of fertilizer demand has not yet been released, if such season go goods concentrated, there are Huojin phenomenon, but considering the amount of pre inventory, as well as the domestic status of compound fertilizer supply and demand, excess capacity contradictions need to alleviate the long time supply side reforms, a time to ease, it is more important that the terminal needs to note.
How about the terminal? The first half of the summer corn fertilizer sales is over, and the second half of the year will be mainly wheat fertilizer sales. According to statistics, in some parts of China, the sown area of wheat is two times of the sown area of corn, and the distribution area is wide. Then, the demand for compound fertilizer in the second half is bound to increase compared with the first half of this year, which is favorable. The grain price is lower, the income of the big farmers is decreasing, and the decrease of the fertilizer input has become the main factor restricting the compound fertilizer enterprises.
Shi Xuxu said, if a temporary positive factors concentrated release, then compound fertilizer prices are expected to rise, but to improve sales, price war is inevitable. In the competition for survival, compound fertilizer enterprises should pay more attention to service, consider timely launch products as needed.