In the first half of this year, Xinjiang sold 92 thousand tons of chemical fertilizer sales, up 144% year on year, sales revenue increased by 224%, and gross profit increased by 158.52% year on year.

Early planning and early layout. Xinjiang sales actively opened up all links in the industrial chain of fertilizer sales. At the beginning of the year, we should strengthen the coordination with suppliers, sign the 2018 chemical fertilizer collection contract in advance, coordinate with other relevant departments of railway and other relevant departments, sign the contract of railway transportation line in Northern Xinjiang, break the bottleneck of transportation and sale in Northern Xinjiang, and effectively reduce the transportation cost. The joint suppliers went to Turpan, Changji, Kashi and other regions to investigate the agricultural demand and market competition. Together with the city and oil stations, the joint suppliers discussed the centralized storage, the distribution of retail and the combination marketing model innovation. According to the needs of the grass-roots units, it was the first to establish the dynamic notification mechanism of chemical fertilizer price, and coordinate the suppliers to prepare the element fertilizer group. The Handbook of marketing knowledge provides business and marketing guidance for the sale of front-line agricultural materials.

The process is heavy and effective. Xinjiang sales focus on giving full play to the network of rural gas stations and the advantages of their connections, and encourage and guide them. Bazhou branch links with the suppliers in the system, divides the area of responsibility, and starts a gas station to visit the surrounding farmers, farmers and enterprises, and initiates a joint promotion of diesel chemical fertilizer. The Karamay branch pioneered the "sales matrix", constantly optimizing the incentive policy of "fertilizer + oil", encouraging the front-line staff to enjoy the sunshine. The Shihezi branch has launched a full chemical fertilizer sales competition, set up special awards, and encouraged employees to actively develop the chemical fertilizer sales channels outside the shop.