The product homogeneity is serious and the market competition is fierce. As for the production of water-soluble fertilizers, the country's entry threshold is very low, "one stick, one pot, one ton at a time" is widely criticized by industry insiders; a large number of water-soluble fertilizer enterprises flooded into the market, resulting in the production of water-soluble fertilizers enterprises are uneven: in addition to the enterprises that have been insisting on making water-soluble fertilizers, many pesticide enterprises have also entered the fertilizer production industry. The homogeneity of market products is serious, and many enterprises are in a dilemma of spelling index, content, price and concept. On the one hand, it is difficult for water-soluble fertilizer enterprises to survive and to improve their product quality and service. On the other hand, because of the long supply chain of fertilizer, the price of fertilizer purchased by terminal farmers is too high, and the price of agricultural products fluctuates, which greatly affects the enthusiasm of farmers to engage in agriculture.

_Products are out of line with actual crop demand. Different crops have different nutritional preferences. For enterprises looking at the national market, when they produce fertilizers, they only focus on whether they meet the national standards, whether the quality of long-term survival can be maintained stable, whether there are promotional highlights, and the depth of cultivation of the market is obviously insufficient. When the same fertilizer is applied to different regions, crops and farmers with different fertilization habits, it is obviously unable to cope with them.

Fertilizer production lines differ greatly. It is difficult for the same enterprise to produce different types of fertilizers for crops. Water-soluble fertilizer production equipment, organic fertilizer production equipment, biological fertilizer production equipment and compound fertilizer production equipment have nothing in common. When the same enterprise produces fertilizer, it is difficult to achieve the functions of providing crop nutrition, increasing soil microorganisms, improving soil and other fertilizers. The absence of product chain leads to the fact that enterprises can only design crop nutrition fertilization programs based on product orientation rather than on crop nutrition solutions, which leads to the disconnection between research and development and application.

_The product circulation chain is too long to guarantee the fertilizer effect. At present, the circulation channels of fertilizer are: finished products factory warehouses provincial wholesalers municipal wholesalers County wholesalers Township wholesalers users. The circulation link is long. It takes a long time from the production of spare goods to the hands of end users. There are many products that are out of date and have quality problems. Especially for the long-term storage of highly perishable trace elements such as ferrous ions and living microbial fertilizers, the long-term storage of fertilizer efficiency is difficult to guarantee.

_Terminal Agricultural Stores lack knowledge of fertilizer and crop nutrition. In the face of professional marketing staff of enterprises, the recognition of fertilizer quality provided by terminal agricultural stores is obviously inadequate, which leads to endless fake goods in retail stores and profit-oriented sales in retail stores. Incidents of loss caused by growers abound, which further intensifies the contradiction between growers and agricultural retail stores.

Perennial credit sales deteriorated the orderly operation of the market. The fierce market competition has led to the transition of market services. Credit sales has become the main means of competition at the lowest level. Before the time of using chemical fertilizer, all the farm money sold has been sent to your home. Whether you like it or not, you can unload your home directly without paying your debts, and you can collect money at the end of the year. Send me home and sell me the fertilizer queue on credit. What goes on credit is money, and what comes back is gas and risk. Farmers are afraid of buying fake agricultural materials, so sell them on credit first, and then talk about the results. But not all agricultural assets are immediately effective, so the phenomenon of skinning also occurs from time to time. Farmers owe agricultural stores and agricultural stores owe companies, which further increases the circulation cost of fertilizer products.

_Farmers do not understand the need for crop nutrients and use fertilizer blindly. In China, most farmers engaged in agricultural cultivation have relatively low cultural level, and little is known about the law of crop nutrition demand. At present, the training conference sponsored by enterprises mainly focuses on field farming technology, and farmers lack knowledge in fertilizer knowledge and use. He often applied potassium fertilizer when he needed a lot of elemental nitrogen. The mentality of blindly pursuing yield leads to the excessive use of fertilizer, the underground utilization rate of fertilizer, the rapid deterioration of soil conditions, and the growing root diseases of crops, which further aggravates the application of pesticides and is not conducive to the sustainable development of food safety.

_A large number of fertilizer packaging deteriorated the living environment. In fertilizer production, especially in foliar fertilizer production, the cost of fertilizer packaging is almost equal to the cost of raw materials, and a large number of waste fertilizer packaging in the field also brings huge hidden dangers to the rural environment. The packaging which is elaborately designed by enterprises and purchased by farmers at high cost has become one of the main sources of environmental pollution.