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Empowering sales performance of nylon 66, big customer development from "breaking the deadlock" to "benchmarking"
Time:2025-08-05   Read:43second  

Under the high-level promotion of the Party Committee and Board of Directors of the group company, the Nylon 66 sales team has been adhering to performance coaching as the driving force since launching the performance growth action in February, focusing on five key points: customer grading, process building, production and sales coordination, monthly horse racing, and high-level visits, continuously breaking through to large customers. As of the end of July, 11 strategic customers at the vehicle level have been successfully locked in and landed, and sales in the second quarter have doubled compared to the previous quarter, delivering a high-quality "mid-term answer sheet".

To break through the traditional sales bottleneck, the Nylon 66 team focuses on the pain points of key customer development, combined with performance coaching, and extracts the benchmark sales process of "locking orders, following orders, completing orders, submitting orders, and upgrading orders" from practical experience. Accurate positioning of high potential and high matching customers during the order locking stage, locking in customer direction; The promotion method for establishing production and sales coordination in the follow-up process includes visits, samples, factory inspections, and technical Q&A, with standardized actions and zero delay in demand; Develop precise pricing strategies for the production process, coordinate with departments such as production, chemical management, and research and development to ensure delivery quality, and build a solid foundation for cooperation with high quality; Ultimately, through high-level visits and technical follow-up visits, secondary demands will be excavated to promote the conversion of "upgrading orders". The "five single closed loops" are interrelated, forming a virtuous cycle of "development maintenance value-added" natural rolling, where the process is the strategy and the strategy is the efficiency.

The deep integration of performance coaching enables individual abilities to soar alongside team strength. From analyzing customer profiles to refining negotiation strategies, from standardizing processes to iterating reviews, team members have completed the transformation from "individual players" to "teams" in just a few months, contributing a set of quickly replicable "process+collaboration" operation manuals to the entire marketing system.

Nowadays, this young sales team is continuously advancing with strategic determination, using benchmark processes to seize time and team collaboration to win the market, injecting a continuous stream of "acceleration" into the nationwide expansion of Nylon 66.

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