The company initiated a performance growth PK activity for team leaders and conducted specialized coaching sessions on sales system war games
FAN Diancai, Party Committee Secretary and Chairman of the company, delivered a concluding speech
Action Education Performance Mentor Jiang Zhubing Delivers Insights on Deeply Exploring Growth Opportunities
From January 8th to 10th, Haoyuan Company invited action education performance mentors Jiang Zhubing and Liu Panlong to conduct team leader performance growth PK activities and sales system chess deduction special coaching in the training room on the fifth floor of the park and the report hall on the first floor of the R&D center. The company's Party Secretary and Chairman Fan Diancai, Deputy General Managers Yang Jie, Tian Huaiguang, Jia Jian, Zhang Haisheng, and Wu Zhenhan, as well as General Manager Assistants Pan Jiacheng, Sun Kaixuan, and Li Chaoqun attended the event.
In the performance growth PK stage, 15 group representatives took the stage to report in detail on the specific achievements and implementation path of the workshop's performance growth this month. After strict evaluation by the judging panel, the top three winning groups were ultimately selected and awarded with red flag recognition and cash rewards; The last three groups will receive black flags and accept push up challenges to motivate them to improve and enhance in the future.
At the sales target war game deduction meeting, three representatives were selected from fertilizer sales, chemical sales, and new material sales to conduct a war game deduction on the task objectives, replicable highlights, risk points, important campaigns, market status, and other content of Document No. 1. The goal achievement path and possible risks were analyzed in depth.
Through in-depth case analysis, Jiang Zhubing focuses on the core battlefield and carefully constructs a multi-dimensional collaborative marketing mix strategy around the four dimensions of "product value, service value, emotional value, and brand value". Its core strategy is to lock in key target markets, concentrate forces and firepower resources, help customers achieve dual breakthroughs in business goals and user value, and ultimately achieve the core mission of "helping customers succeed".
In his concluding speech, Chairman Fan Diancai emphasized that the sales team, as the youngest and most promising team in the company, should actively explore new business growth points, accurately identify gaps, and build a sustainable development system with its own characteristics based on the internal logic of performance growth.
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