In recent years, the fundamental changes have taken place in the chemical fertilizer marketing mode, fertilizer manufacturers to find agents distribution approach with little success, some manufacturers directly sent to the country to open up the market. Manufacturers to develop a new field is not easy, I think, manufacturers should be to reduce intermediate links, allowing more profits to the dealer, income for farmers as the starting point, in order to expand the market.

Pay attention to the direct selling. If the manufacturer for the provincial agency, agency, first to the city or county, and then to the town, and finally to the village, each link will increase the price of the products. Manufacturers pay more and more attention to direct supply, step into the town, village, dealers profit is also high, direct circulation save a lot of cost. Have the price advantage, town, village level dealers can get a lower price.

Development of client is not easy. Dealers are generally not easily change the brand, a few years to manage a brand has been very successful, other products are almost the same, no need to change; two is the price difference is not big, no impetus for change brands; three are the brand has occupied a space for one person, can not be easily damaged many years to build the market. No matter what manufacturers into the local market is not an easy thing. Some manufacturers may be in order to open the market in many promotional activities, in the television, newspapers have played a lot of advertising, but didn't receive effect. Not your product has a problem, but the products are not bright, no advantage. The production of the same process, particles, content are the same, the price is not low, who can easily replace the products?

Manufacturers profits narrow space. Now the information is developed, the dealer will use the exhibition, network and other channels to collect information of manufacturers, the same kind of products can be linked with a number of manufacturers. Standing in the angle of dealers, the same kind of products, which the factory price low, which to choose. More low price products more market, competitive advantage. Not a dealer reality, but in order to survive and develop better. Manufacturers, the price is too high, there is no advantage, sales do not profit will not go. In other words, who can reduce costs, who can easily capture the market.

Product differentiation selection. Urea, diammonium are traditional products, prices are almost, the transport distance and short advantage. Some manufacturers in order to create a new field, the pursuit of higher profits, began to take the new product way. For farmers, craft products, what is not important, can bring benefits is the most important. In recent years, the State encourages the formula fertilization by soil testing, but we all know, soil testing results will reduce the use of fertilizer, which manufacturers are willing to give up their sales? The interests of promoting enterprise forward to earn more profits. Although fertilizer variety many, but the product homogenization tendency obviously, manufacturers operating in a more difficult.