From the present situation of supply and demand of market of domestic urea, urea appeared long time rebound is not reality. Summer fertilizer market has entered the end, downstream fertilizer manufacturers demand insipid, urea prices may have remained low in the next few months. The main research and development of new fertilizers is to increase the enterprise profit, improve enterprise competitiveness and survival ability. Price competition is a surface phenomenon, the essence of competition is the enterprise technology strength and economic foundation and resources thickness.

Urea price by the domestic demand impact

Recently, the domestic price of urea emerged long put up, East China, North China enterprises urea factory quotation generally increase 100 yuan / ton, while the current round of market of short duration, urea prices will soon return to the downlink channel, but after all, to the industry provides a signal: as long as the market demand, enterprises still maintain a positive price state of mind.

The urea price ups and downs, Xu Chunhua said: "since the beginning of May, urea prices in parts of below 1500 yuan / ton, the market generally considered to have close to the price bottom, and gradually from the sidelines out, and do a good job hunters to. The summer of urea has certain fertilizer demand, but currently most dealers generally hands no goods, thus forming a wave of small scale market and triggered a chain reaction, bidding with market demand is up slightly."

The last two weeks, the domestic price of urea appears narrow shocks, this result is also consistent with the market expected. Because from the current supply and demand of domestic urea market point of view, has a long time rebound is not reality. Summer fertilizer market has entered the end, downstream fertilizer manufacturers demand insipid, urea prices may have remained low in the next few months.

In international trade, is expected in the tariff policy support, urea exports this year will be higher than last year, reaching 10000000 tons, but the price will be lower than the same period last year. Fundamentally speaking, main factors to determine the price of urea is the domestic supply-demand situation, if the domestic urea production capacity to return to normal levels, not only the domestic market price increase, the export also not let people down. Control of production, key subject to stimulating domestic demand is still help the industry to get out of the dilemma.

Special fertilizer industry to become the new favorites

In the urea unable to get up after a fall at the same time, the domestic fertilizer market is in peace. In response, Xu Chunhua said: "after recent years of development, the domestic chemical fertilizer industry has entered the era of the mainstream of the fragmented, compound fertilizer manufacturers have mastered the production technology is advanced, and even some small manufacturers also have sufficient technical capacity to produce conventional products in line with national standards. In such a situation, compound fertilizer industry price war, marketing warfare cannot avoid."

In addition to the conventional 15-15-15 common compound fertilizer, the emergence of new fertilizer with water soluble fertilizer, organic fertilizer, fertilizer and other varieties as the representative of the market, compared with the traditional products with high added value and greater market potential. From the standpoint of dealers, in the same market conditions, sales of new fertilizer became more profitable; of enterprises, the introduction of new varieties, promotion but also help enterprises to break through the bottleneck, expand the market territory.

The main research and development of new fertilizer enterprises is to improve profitability, enhance the competitiveness of enterprises and the ability to survive. For agriculture, the emergence of a large number of new fertilizer changed farmer's original fertilization habits objectively, improve the level of agricultural modernization. Xu Chunhua said: "Huachang Chemical in special wheat added manganese fertilizer, special fertilizer for corn and boron in Naka Ka, the nutrient ratio of science to improve crop yield and quality, is the hope of product segments by different, to find a new growth point for enterprises."

Improving energy efficiency is the development direction of

Recently, Shanghai city issued the first "negative list", involving chemical, steel, nonferrous metals, building materials, machinery industry 12. Elimination of industry upgrading expansion is strictly prohibited, restricted to strictly control new projects, domestic economic commentators say that "negative list" is the economic transformation of the wind vane. As a kind of chemical industry, chemical fertilizer industry is currently facing the development of excess capacity, waste of resources, high energy consumption. In fact, if countries introduced similar "list", the fertilizer industry is likely to be impressively in row.

Xu Chunhua think, in the face of excess capacity, low prices brought about by the high cost with high energy consumption brings, the best means to do this in the production technology.

The internal structure of the future of the industry adjustment, Xu Chunhua believes that price competition is a surface phenomenon, the essence of competition is the enterprise technology strength and economic foundation and resources thickness. Leading technology will remain invincible, and have strong enterprises on the basis of do all one can to catch up is also not too late now. In the process of such a technological innovation, the production of obsolete equipment, management structure of rigid, lack of financial strength of enterprises will be left behind, or even be eliminated. Future, energy efficiency, environmental indicators will become the industry survival of the fittest of the winner.