Editor's note since the beginning of this year, China to deepen the reform, to adapt to the new situation, process and steady growth, promoting reform, adjust the structure, improve people's livelihood, anti risk in all walks of life, the reform and development of many new growth point. The river becomes warm in spring duck prophet, micro subject at the forefront of the market -- business, the first to feel the changes in the market. The first half of the year, many enterprises to respond flexibly, explore new business opportunities. This edition has "new point of growth in search of business opportunities" series of reports, reflects the exploration of different industries.

At present, whether agricultural enterprises or industry experts, are deeply felt the strong demand for agricultural.

"Last year the central one paper, start the high fertilizer using grant pilot. Document No.1 this year to support the use of efficient fertilizer." In the view of sustained and controlled release fertilizer enterprises in Shandong Kingenta company chairman Wan Lianbu, through government subsidies to alleviate the burden of farmers fertilizer, this policy indicates that the fertilizer industry usher in new opportunities for development. "China is the country with the largest use of chemical fertilizer, but the fertilizer utilization rate is not high, resulting in a serious waste of resources. Slow release fertilizer to improve fertilizer utilization ratio, reduce fertilizer waste, less impact on the environment."

"Slow release fertilizer has many advantages, farmers also see clearly. But before because of the high market prices, affecting the enthusiasm of many farmers buy. Relying on the policy, we make good fertilizer, good law combined, and vigorously promote the kind of fertilizer and planting technology, per mu can save 200 to 300 yuan cost for farmers. At present, has accumulated to 5000000 acres, and create economic benefits 1000000000 yuan." Million link that, in the use of slow-release fertilizer subsidies pilot will enable farmers to improve fertilizer with enthusiasm, resulting in the strong market demand, in favor of fertilizer enterprises marketing.

Farmers need not only new fertilizer, more need to be supporting the agrochemical service. In the past two years, Jin Zhengda changed the way business is timely, gradually realizing the transition from the combination of traditional manufacturers to "manufacturing + service". The water soluble fertilizer promotion process, founded "agrochemical service team million people", not only to provide water soluble fertilizer equipment management technology, also in time for the farmers to provide tracking services. According to the plan, the next 3 to 5 years, the company to promote the construction of Agricultural Service Center, the center will be equipped with agricultural technicians, trainers, soil testing and fertilizer and sowing machine, the purpose is to provide integrated services for farmers, various demand will agrochemical service made similar city "home service" to meet farmers' production.

National Agricultural Technology Extension Center chief researcher, fertilizer expert Peng Shiqi said, in recent years new type of fertilizer support and recognition of the market degree are on the increase, the growth momentum will accelerate further. At the same time, the traditional fertilizer, growth rate is still no signs of slowing, with demand expected to many functional fertilizers will increase dramatically in the second half.

Not only is the fertilizer industry, agricultural machinery industry there needs heat. "Benefiting from subsidies, tax preferential policies in many aspects, production and sales of agricultural machinery manufacturers in china. In 2013 the central government budget for the purchase of agricultural subsidies to 21750000000 yuan, a year-on-year increase of 250000000 yuan, benefiting farmers reached 3828000 households, the driven directly to farmers and agricultural production and operation organizations invest 54800000000 yuan." Ministry of agriculture, agricultural extension station researcher Xu Zhenxing said, according to the spirit of the central document No.1, this year the central government will continue to increase the purchase of agricultural subsidies, the purchase of agricultural machinery demand will continue to rise.