By December 21st, Chinese nitrogenous fertilizer association, China nitrogen association water soluble fertilizer Committee hosted the 2014 water soluble fertilizer development forum held in Guangzhou Zengcheng, "marketing" is widely concerned by the delegates. From the Ministry of industry, Ministry of agriculture, Ministry of water resources and other relevant government departments and water soluble fertilizer field of authoritative experts, production enterprises more than a hundred people attended the forum.

Deputy director of Ministry of agriculture planting industry management Schon said, water soluble fertilizer industry's competitiveness will be mainly reflected in its service system, water soluble fertilizer promotion and service in combination. Compared with traditional fertilization, integrated management of water and fertilizer. The fertilizer has high requirements for technical services, enterprises in the promotion process cannot propagate fertilizer, and to establish and perfect service system, it is a big challenge.

National Agricultural Technology Extension Center of water-saving technology department senior agronomist Wu Yong put forward, the study of water soluble fertilizer products according to user needs to control the. Before the water soluble fertilizer used in the main economic crop prices high, farmers can be accepted, will now extended to field crops, this raised new requirement to us. Many big companies have invested a huge sum of money to do the water soluble fertilizer, it into force for the development of the whole industry, but to clear user needs. When puts forward new requirements for the user, who can meet their requirements, who can win the market.

College of resources and environment, China Agricultural University professor Chen Qing pointed out, the future water soluble fertilizer industry the most essential technology competition is competition of talent resource, have the experience of occupation managers will increase the competitive advantage for enterprises. At present, the land circulation has accelerated the emergence of large, the fertilizer industry through "sale to production" and "quotas", now is entering a "new era to be set to produce". Faced with the new era, in the marketing mode, how to make enterprises grasp the technical services, technology services to solve the contradiction between standardization production and personalized demand has become the key. The best candidate of future enterprise occupation managers is multidisciplinary integration and have experience, they have emotional needs contact with professional knowledge and regional customers and experts.

USA Brent company China District representative Fan Hui said: the construction of the database is very important in farm direct action in the system. The core of large farm direct marketing system is the content of agrochemical service, Brent company all agricultural products are through the agrochemical service mode of publicity and promotion. And scheme, precision nutrient management plan and a series of solutions tailored for farm, this requires a lot of data to support.

China Fertilizer Association honorary chairman Liu Shulan said: current water soluble fertilizer industry has some problems in the various production, R & D, circulation, use and other aspects, it is urgent to establish a coalition of production enterprises, scientific research units, circulation enterprises, large farmers join. The establishment of a joint body, is to put each link combined together to solve the problem. Its main direction is research and development and the promotion of adaptation field crop fertilizer. A breakthrough in this respect only, water soluble fertilizer to the development of modern agriculture plays the role of. (Zhao Lijun)