Compared with the traditional fertilizer, whether to control biological nitrogen, nitrogen release of controlled release fertilizer, or having balanced crop nutrition absorption of medium and trace element fertilizer, and various functional fertilizer, soil conditioner, are designed to focus on solving disturbance of growth of crops, the differences in the "selling points" on or very obvious the.
In fact, many products field effect is really good, pure play with the concept of product is not much. But the strange thing is, really in the market sold well but does not see more. Of course, markets do not good reason has a lot of, analysis of the angle of the market, I am afraid that the problem also in the direction and intensity on the extended. A unique positioning products, promotion must be re segmentation and positioning in the consumer, market, product, pricing, advertising appeals and other aspects.
From the positioning marketing perspective, these products in the consumer orientation (consumers psychological needs) and product positioning (difference) is basically successful. Next is the pricing, how to walk out of an error, the low price competition and reasonable pricing, which can make the channel for a satisfactory profit, but also to let the market acceptance, this requires careful consideration and demonstration. We often see the market best-selling products are often those products of excellent quality, good service, the price is high, but is not the general quality or poor quality, cheaper products.
Therefore, the new type of fertilizer, and the location is not the price of the cheaper the better, it should be combined with the enterprise's strategic positioning and future products and the development of the market direction.
"The shoes don't fit me, wearing their own know." For new type of fertilizer, can find the most appropriate consumers, is to promote the key to success, so it is particularly important, market positioning, market positioning is accurate or not, related to the success or failure of the promotion of products. In this regard, factors should be combined with the target consumer group, the consumption capacity, consumption characteristics, sales channels, the dissemination way and so on the analysis, and carries on the market promotion according to these indexes.
In addition, ad targeting also nots allow to ignore. Products to have good performance in the market, not only to excellent quality, also need good "shout". Specific to the product advertising, must follow three principles, namely 1 who to say (to choose the target consumer); 2 say what (appeal advertising content, creative products); 3 say (forms). Advertisement location good, is an effective means of product differentiation competitive products, creating a unique advantage, is a concrete manifestation of differentiation strategy.
Don't forget that there is an important prerequisite to choose the high quality media platform.
In short, the new fertilizer products, must be in the consumer, market, products, price and advertising appeals and other aspects of accurate positioning, so successful promotion can become possible.