E-commerce for traditional agricultural enterprises, is a concept innovation challenge, a challenge that market changes, but also an unprecedented opportunity. Especially the mobile Internet is growing at a rate we can not imagine, rapidly changing the way of life and production in rural areas, and even began to pry the agricultural distribution of the forms. The major agricultural enterprises have to "shock" action, in 2015 the industry was known as the first year of agricultural electricity supplier.
In the end what is the problem facing our agricultural channels? Electricity providers can solve the problem? Only truly objective study of the root causes of the problem appears to allow agricultural electricity supplier framework designed to be an extension of traditional channels, in order to build the most ground gas of agricultural electricity supplier.
Land transfer and scale planting of misreading
Changes in agricultural development through land circulation scale of agricultural production relations has become an inevitable trend. Whether traditional or new agricultural reform of agricultural channel electricity providers design service regarded as the next step to build scale agricultural production marketing system direction. Calmly analyze the current pattern of land transfer, land transfer was a clear separation of the three powers, that does not change under the premise of cultivated nature, or in the village collective ownership of arable land, or in the individual farmers the right to contract, which can be circulation of just franchise, the essential attribute of the land contract has not changed. As agricultural enterprises to change the traditional channels, or the introduction of electric provider mode, taking fully into account farmers on the land and the actual situation in the inherent emotion of rural development, we must seize the grower needs, but also to keep individual farmers Traditional service delivery.
Sleeping
Rural distribution system
Although there are a lot of logistics development in China's rural stage missing, in terms of logistics infrastructure, logistics and public service platform and degree of standardization of rural logistics service is not perfect. However, traditional agricultural distribution, although agricultural logistics system is not unified brand and system, but commodity storage and distribution system is relatively complete, the number of stores in the county towns and villages channels is a considerable scale, the development of rural electricity providers to He said that the existing agricultural logistics and distribution sufficient to support the basic functions, but this system is still deep, on the one hand there is no formation of a national interactive systems, but it is also not able to achieve the full realization of concentrated fertilizer season "last one kilometer "service.
Now referred to rural logistics have a saying called "two-way stream." In fact, the city's logistics and distribution of agricultural products has been fully market-oriented, high maturity. From the operational requirements, and distribution system, and the time involved in population and other factors fortune speaking, agricultural products and agricultural products to the countryside into the city are two completely different channels and modes, difficult integration in one. So agricultural electricity supplier delivery in the rural market has a fairly solid foundation, but the need for upgrading and improvement of the Internet thinking. The so-called "two-way logistics" I am afraid it is only a theoretical idea.
Financial Services
There is a huge room for improvement
Rural Finance is the core of agricultural production, traditional agricultural dealers in relatively solid financing, cost accounting for almost 10 per cent more than business volume. With the emergence of scale growers, demand for space greater rural financial markets. Existing rural financial services for micro-credit special loans Agricultural Loan and agriculture-based, micro-credit is too small by the Agricultural Loan restrictions, special agricultural loans by lending terms and demand too much restraint, leading to new agriculture business entities funding needs difficult Fast meet. This is precisely the Internet platform to provide a highly potential market. Internet technology can be more efficient, lower cost, safe start rural financial services, and then change the agricultural business model.
Information and services entering the village
Port Settings
Information asymmetry is one of the topics of rural markets has been criticized, in addition to traditional agricultural dealers implement agricultural services are mostly based on sales of products. Practice has proved very difficult to solve the problem of asymmetric information the rural market through administrative means and rely on corporate behavior. Along with the advance of urbanization construction, the rural market in the dissemination of information began with the foundation of software and hardware, especially the popularity of mobile Internet technology, information and services so that village with the most convenient access port, a virtual platform instead of the agricultural cultivation, marketing and agricultural prices, technical and other information transmitted directly to the farmers in the hands of a smart phone.
Integrity and brand evaluation system construction
In traditional agricultural operations, the biggest headache is both the basis of integrity dealers survival, but also industry, there do not speak the credibility of enterprises and between enterprises, but also for farmers Kengpian business, more so-called experts and adverse media flicker. This phenomenon can exist in the rural market, both objective and subjective reasons, the lack of an effective evaluation mechanisms. Operational means traditional agricultural areas is difficult to find an effective way. But e-commerce data capabilities, Taobao supplier evaluation function, online financial security payment function will be to provide a reliable monitoring and evaluation system for the integrity and brand building agricultural industry.
Rigid demand of agricultural markets
Demand scale agricultural market rigidity is recognized industry proposition. But on a larger supply of agricultural products, market competition is more fully and completely. But only if demand in the rest of the issue is to solve the efficiency and effectiveness of supply. Compound fertilizer product range is the concept of seeking greater profits in such demand. In traditional sales techniques can not raise again the city began to share time, to change the existing agricultural sales via the Internet would be a subversion of thinking and remodeling business rules.