"Agriculture is the farthest from the Internet industry, the potential is also the largest. Agricultural market is trillion yuan scale, the future with the popularization of electronic business platform, if 10% transferred to the line is billion yuan scale. " Shen Shengbing, President of the golden agricultural network in an interview with the central broadcasting network financial reporter, said the agricultural e-commerce, finance and information technology has become a hot industry, which will help the industry transformation and upgrading of agriculture.
July 6th, the Heilongjiang provincial government on the Internet + agriculture held a TV conference call, proposed to Heilongjiang's agriculture from a good to sell well. At the same time, the Heilongjiang provincial government formulated the Internet + agricultural three-year action plan, the development of e-commerce of agricultural products, improve the construction of Heilongjiang agricultural e-commerce platform such as a group of the province of large rural commerce platform, enhance e-commerce platform supporting the service function, build the province rural power well-known brands, strengthen and Taobao, Tencent and other national well-known Internet companies of strategic cooperation, the construction of Heilongjiang Province Rural business clusters. Two is to increase the application of Internet technology in agricultural production, to further mobilize the agricultural platform service function, improve the monitoring and forecasting of pests and diseases, agricultural products quality supervision, agricultural product market monitoring and early warning system platform function, the establishment of one thousand Internet + demonstration base.
As a native of Heilongjiang Province, more than ten years focused on agricultural information platform for the agricultural network, in this year ushered in the development of the bonus period. But the reality is that agricultural products in full swing, the country has a number of thousands of. Shen Shengbing told the central broadcasting network financial reporter: "golden agricultural network to do the whole industry chain platform, e-commerce, rural finance, land transfer, and so on, and pure electricity supplier platform is not the same." Different places first embodied in the two ends of a chain of industrial chain, farmers can buy seeds, pesticides, fertilizers, but also on the platform to sell agricultural products, the sale of the form can be a pre sale or direct sale. In addition, farmers can use a smart phone to establish a key online store, the product directly upload, publish.
Shen Shengbing believes that the Internet + agriculture can not just stay online. "Online, we of the new-type farmers, agricultural cooperatives and farmers) to do business knowledge training and promotion; at the same time, with the local government, in cooperation with the association to jointly promote, fan out from point to area, and gradually raise the awareness of new farmers in using the Internet, and Internet Marketing knowledge. Currently in Heilongjiang pilot, by the end of 2015 will be in the nationwide promotion absorb County Agricultural dealers, chemical agents, so that they become our county service center, undertake local training and project landing task. "
At present, the country's agricultural electricity suppliers are still in the exploration period. Gold agricultural network trading platform is also the national pilot, three grade service site, plans to transform the distribution site into a comprehensive information service station. "The sales staff originally is the traditional line of agricultural experts, through the Internet will be agricultural enterprises, distributors and farmers link up. First, the concept of electricity suppliers to farmers, a good job in the Internet education, will usher in the outbreak period." Shen Shengbing said.
Another difference is that in this big platform, not only the transaction, but also agricultural information, finance and marketing. "Farmers through gold farming net of land mortgage loans, banks, insurance and other financial institutions can also agricultural products will be placed on the platform, also on agricultural projects all the raise study is."