At present, the corn has been basically completed, but the yield of the harvest has not brought much joy to the farmers, because corn prices lower, farmers increase output. Chemical fertilizer for agricultural production services, agriculture, fertilizer Hing, high prices, fertilizer demand. Now the prices of agricultural products, the fertilizer market is not good news, the city will face three big impact.
One is the farmers' enthusiasm for planting. Some farmers may reduce the planting area, abandoned phenomenon increases, to reduce the amount of fertilizer, especially the impact of high fertilizer. Previously, the high price of agricultural products, income, farmers prefer used fertilizer, high fertilizer quick, now growing income sharply declined in the, farmers can not afford the high fat, or that it is not necessary to use expensive fertilizer the, were more likely to buy low price of fertilizer.
Two is the dealer loan recovery difficulties. At the grass-roots level in rural areas, many dealers are now credit, spring dealers to agricultural products on credit to farmers, the autumn harvest, farmers to sell the agricultural products and then give you the money. Now the price is so low, some farmers will sell, to sell high prices, just drag dealer loan. Some farmers also planted a loss, still do not have money, more prone to bad debts, bad debts. Which Dealer money preparation fertilizer, some may even withdraw from the field of agricultural distribution.
Three is the impact of light storage. Due to a substantial increase in fertilizer production, in recent years, the dealer's enthusiasm is not high, and now the price of agricultural products, so that the dealer is more cautious attitude. According to the practice in previous years, the current has entered the season, but this year, the dealer's short storage time will be pushed back, but also the weak reserves will be reduced, some dealers may be just a little tentative, not a lot of light storage.
From the future development, the low price of agricultural products may become a new normal. Some experts said that the decline in international agricultural prices, the increase in imports, the domestic food stocks increased pressure will directly lead to the increase in domestic agricultural prices to narrow the space, domestic agricultural products to further face the price of the ceiling and the cost of the floor of the double squeeze, the more benefit decline. I believe that chemical fertilizer enterprises must actively respond to adjust from three aspects:
One is to adjust the product structure. Appropriate to reduce the proportion of high fertilizer, increase in low-cost fertilizer proportion, to produce more affordable, cost-effective products, reduce the cost of farmers.
Two is to adjust marketing strategy. Before a lot of fat enterprises, especially compound fertilizer enterprises, like to engage in advertising, advertising, advertising on the TV, an increase of a lot of cost. Now the price of agricultural products, farmers purchasing power to continue to use this method is not appropriate. Fat enterprises should adjust marketing strategy, to take more money, more effective way of promotion, rather than spend a lot of money, simply rely on television advertising.
Three is to adjust the sales channels. A fall in the price of agricultural products, of high cost, low yielding cropping smallholder greatest impact estimated many planting small households will be out of the market. With the speed of the transfer of land, the future will become more and more focused on planting large. In this case, the fertilizer enterprises should adjust sales strategy, reduce intermediate links, the fertilizer to grow large, both to reduce operating costs, but also to better listen to the views of the large, to meet customer requirements, to provide personalized services.