The annual spring season is the season of gold sales of chemical fertilizer enterprises. But this year's spring fertilizer market started slowly, Renqibuwang, the chemical fertilizer enterprises have to eat the cake to more difficult. But even so, some still have a comfortable life in the enterprise. Investigate its reason, these enterprises rely on scientific and technological innovation, product innovation, marketing innovation, and constantly adapt to the market, the occupation of the market, expand the market, it is ultimately in an invincible position.
As the saying goes: "the blacksmith needs its own hardware." End users of the chemical fertilizer enterprises are farmers, spring harvest, people value is the harvest, crop Feng behind the shortfall in output often show the is the pros and cons of the quality of fertilizers. As the source of the production enterprises should grasp the needs of farmers in a timely manner, the product innovation in the first place, in order to create new and efficient new types of fertilizer enterprises to create a new growth point.
A number of leading enterprises practice commendable. For example, Tianji Group through the market survey, according to the technical route of the recipe, small adjustments, develop and launch the fertilizer products in the market up to 13 series, 29 varieties, this through product innovation of product structure diversification, serialization, Tianji seize and consolidate solid spring market laid the solid foundation. Hubei newyangfeng fertilizer stock company established the R & D, production and promotion of special fertilizer of strategic decision and change the formula fertilizer, changed from the general formula into the formulation of special fertilizer, launched more than 20 kinds of wheat, rice, maize, potato and other crops fertilizer, so that enterprises in the advantage position in the market competition.
In the current market environment, enterprises want to seize the market, should not only have excellent products, more considerate service. It can be said that the agricultural service has become a big market for the spring chip fertilizer enterprises. In the past the price war has not work, and the service to a higher level. At present, agrochemical service
Service content more and more extensive, more and more detailed, covering the soil testing and fertilizer, planting demonstration, tracking guidance, training and other aspects of teaching.
In agrochemical service, fertilizer enterprises also have their respective merit. Hainan Zhonghai chemical base combined with market and seasonal variations, by carrying out the training of various crops, planting base and large farms visited, for users to establish archives planting, timely solve problems, won the confidence of the growers and dependence, product sales orders ensued; Hubei three Ning Company agrochemical service team with the rest of the soil and fertilizer station cooperation, using their data to carry out soil testing Fertilization, the practice of "customers and were successfully" service concept, the maintenance of customer loyalty. The agrochemical service way is not the same, but they help enterprises achieve good benefits of fertilizer.
Inventory of 2016 spring fertilizer market prices, there is a significant change is brought about by the Internet marketing model innovation. The chemical fertilizer production and circulation enterprises to the store to get fast, the use of mobile Internet, networking and other means of fertilizer products online marketing has been quietly rising. Fertilizer enterprises should not only have the courage to be good at using these new carriers, to do a good job of the electricity suppliers and traditional marketing channels and integration, to build a new channel of fertilizer marketing. At the same time, with reflux of rural labor force in recent years, many master knowledge of Internet young people to return to the countryside, the establishment of agricultural business support.
Do not seek a global shortage of people to seek a domain. The innovation concerns the strategic vision of the entrepreneur and the ability to strain the market. If the conformity, the concept of curing, no innovation ideas and initiatives, then in the market competition if not eliminated, most can only be a temporary victory. But being brave and good at innovation, success in spring and in fertilizer, Changqing agrochemical market.