With 2015 as the agricultural electricity supplier first year, it is a "trial and error" of the year. Water Yan know water deep, after a blowout in the trial and error in 2016, the author estimates for quite a number of business platform have sprouted draws back Italy. A business model is the rapid rise of hit user pain points, creating new business value. In my opinion, the existing agricultural business platform suddenly, it deviated from the root is the real needs of farmers and agriculture. In other words, in the future who these needs and pain points of breakthrough, who can win.
A sore point: Agricultural Guidance
On the agricultural Cold electricity. The first point is: if simply sell agricultural, this platform will not stick to it for a long time. The reason is very simple, buy endowment is a link of agricultural production only, for farmers, things more important than the purchase of agricultural means of production there are many, in the first place is the agricultural services.
Traditional channels after years of precipitation is mature enough, if only to sell products, agricultural business does not have obvious comparative advantage. In terms of network, now agricultural network has spread all over the country, strong logistics can ensure that farmers in the shortest time buy want agricultural products; in terms of service, today's agricultural dealers have fertilizer delivered to farmers farms.
Because of the factors of market supervision and business for profit, did not solve the traditional channels of farmers are most in need of technical service and guidance, which is traditional channels pain points, but it is a pity that, agricultural business as of now does not seem to explore effective model. The majority of electronic business platform will be product sales positioning for the core operations, as a commercial activity, though understandable, but the particularity of agricultural means of production determines the product is much less important than service, if agricultural electricity providers cannot be a breakthrough in the agricultural services, agricultural electricity providers can only become barber to choose a hot head, the upper reaches of the busy, and farmers is on the other side to sit on the sidelines.
Two pain points: financial services
In recent years, with land as a symbol of the rise of agricultural scale, it can be expected that this will be the long-term trend of agricultural Chinese, irreversible. Agricultural production is in fact a cycle is longer, slower return of investment activities, compared with dispersedly agricultural production. Under the background of land circulation, the financial service demand of modern agriculture will increase.
Agricultural business to attract more farmers, it is necessary to aim their pain points, only in this way can we let farmers feel the electricity supplier and the Internet has brought the new value. In contrast, the current large electronic business platform, whether Ali, Jingdong, around the user to carry out financial innovation, as a means to enhance user stickiness. Agricultural electricity providers if entered service on make a difference and a breakthrough in, do not worry about platform heat up. Naturally, there will be no worries about the agricultural sells do not go out.
Pain point three: Sales of agricultural products
Agricultural electricity providers must not be limited to the sale of agricultural means of production, if taking a long-term view, I guess, the future who actually get bigger platform will be along the agricultural industry chain to extend the agricultural input products downstream and agricultural products upward closed ecological system. Until that day, agricultural electricity providers can really establish the status of the political arena, of course, this process will be very difficult.
In recent years, highlighting the low prices of agricultural products and sales difficult problem, for farmers to solve agricultural products difficult to sell than to solve agricultural problems existing in the process of buying more urgent. It should be said that the Internet as an information tool, through the electronic business platform is able to achieve efficient docking with the production and marketing, so as to solve the biggest bottleneck of agricultural production and income encountered.
More than the sum of all sorts, in a word, the author's point of view can boils down to this: Agricultural electricity providers if limited to the simple sale of the agricultural means of production, may hard to the success of the day, be sure to platform gives diversified service functions and the function must watch farmers and agricultural pain points, create new value, so as to really make a farmer heat.