After Jingzhe Festival, spring can not break. In the month of March, the various manufacturers of sales and dealer are in the grass-roots organizations in the promotion conference, perhaps this spring is the most brutal market salesman is not in the promotion meeting is on the way. Overall downstream stocking is still in, and in previous years compared to primary dealers of the storage volume slightly conservative, one is price stability, raw material prices are still in motion; the second is financial difficulties, after last year in the first half of the year, prices of agricultural products fell the baptism of agricultural dealers and farmers, their purchasing power are some vulnerable. At the present stage, the main factory price of compound fertilizer is weak stable: 45% chlorine based compound fertilizer in 1850-2050 yuan / ton, 45% sulfur based compound fertilizer in 2200-2300 yuan / ton.
Stocking normal sales or decrease
Dealers will still be stocking this season as usual, just out of caution, the lower reaches of the dealer in the downstream than in previous years, the stock is not so adequate. Zhengzhou Tiansheng Agricultural Materials Co., Ltd., general manager of Shen Xinfeng said "spring stocking or normal, but compared with previous years, downstream to give feedback is not so positive. Effect of last year's weak economic environment has now spread to the local rural market and parts distributors township financial difficulties, receivables difficulties, serious downstream credit, capital chain rupture; the second is the loan difficulties; the third is part of the dealer into funding for other areas have suffered losses, they have almost no extra money to be. " From the point of view of the whole chain of funds, the performance of primary dealers directly affects the sales of manufacturers, the spring of this year may be a year is the maximum pressure. The recent hot urea back to cold make some money of the dealer did not dare to act rashly, cash only.
Farmers continue to Chiyiguanwang
Due to the impact of the second half of agricultural product price downturn last year, farmers in the spring planting a serious lack of confidence in, although not as abandonment, but reduce agricultural input is sure. Shen Xinfeng said: "strike grower enthusiasm of agricultural product prices low really very much, some of this is not contracted, some money directly run, these grower is precisely the high-end compound fertilizer preferred customer group, sales of high-end this spring fertilizer will be subject to challenge. And the farmers left behind mostly elderly women, in the case of poor agricultural prices, most of them choose cheap fertilizer, lack of confidence." Although near the spring, but whether farmers or primary dealers, they are watching. For whether farmers adjust planting structure, Shen Xinfeng said, some farmers will have to fine tune, but most still adhere to the former, because if planting economic crops is sales channels may need oneself to expand, if sales difficulties may is not as good as a field crop cost-effective. "
Raw material pulling stamina
Raw material market, urea price from the pre 1300-1400 yuan / ton to the current 1100-1200 yuan / ton, coupled with a weak and potash fertilizer, making the compound fertilizer market is not effectively supported. Shen Xinfeng said: "although the spring season is just around the corner, but primary dealers and farmers are still waiting, they generally on the market distrust. Mainly raw materials prices have been falling, we are not prepared, a lot of people have a negative attitude, a distributor of spring market is still full of confidence, although there is still a challenge. They also guide farmers and terminal distributors to market confidence. "
Reporter observation
Agricultural industry reshuffle for many years, perhaps this is an opportunity for purification industry. From the point of view of industry consolidation, the backward production capacity of the production enterprises will be eliminated naturally, the same, from the point of view of the economic chain, those funds can not be withdrawn from circulation dealers will also exit the the industry. Also, in the hope that in national enforcement of tough, those procedures are not standardized manufacturers will also be harsh suppression and also agricultural fair competition environment.
Farmers choose cheap fertilizer shopping habits are hard to change, choose to have technical content is mainly dominated by large plantations, but due to low prices of agricultural products last year dealt a blow to the enthusiasm of the grower, exit a grower. However, it is undeniable that, more and more farmers tend to work to maintain their livelihood, professional farmers in the future or trend, agricultural industry is a sunrise industry, compared to other industries, agricultural market is rigid demand, coupled with the state support of agricultural industry, agricultural people in this industry to full of confidence.