According to the National Bureau of statistics data show that: in 2016, the nitrogen fertilizer industry main business income of 223 billion 550 million yuan, down 12%, industry wide losses 22 billion 280 million yuan, compared with 2015 increased loss of 19 billion 390 million yuan, industry loss 50.7%; phosphate fertilizer industry is the main business income of 109 billion 750 million yuan, the total profit of 640 million yuan, down 71.7%, industry loss 26.9% the potash industry; the main business income of 30 billion 910 million yuan, the total profit of 2 billion 430 million yuan, down 40.7%, industry loss 34.2%.
At the same time, the State Council recently issued the revised pesticide management regulations, since June 1, 2017. Pesticide or fertilizer companies will show: the stronger the stronger, the weak no way to go.
For the future, pesticide and fertilizer companies may only have these 3 roads. Hard to change!
1 mergers and acquisitions or stripping industry, accelerate the transformation of seeking breakthrough
2015, the world's six major multinational pesticide companies in the merger of the 3 mergers and acquisitions. In 2016, Bayer issued a tender offer to Monsanto, is currently under negotiation, and has made a series of constructive progress, if the acquisition is successful, there are 5 TOP6 merger integration. M & A is in the industry downturn, the growth of the performance of the premise, the agricultural enterprises seek a breakthrough.
In addition to the acquisition of new businesses, in new areas, looking for new profit growth point, stripping bad business, accelerate the transformation and upgrading of industrial structure adjustment and agricultural enterprises are facing a severe form of business breakthrough.
2 business model innovation and marketing system reform
"In the current serious excess fertilizer production capacity, market competition is becoming increasingly fierce, the enterprise profitability continued to decline in the background, the transformation and upgrading of the company is urgent, must through business model innovation and marketing system reform, actively face and resolve the problem of overcapacity."
The so-called marketing model change, can be divided into a certain area as a pilot, to create a new marketing system based on the agricultural industry chain. Actively explore new production and marketing model, to achieve production units, sales units in the market share, benefit sharing and strategic bundling, give full play to the synergies of production and marketing. The internal logic of the current exploration of "Internet plus" model, the new model of agricultural product marketing innovation under the Internet environment.
Before the farmers to buy fertilizer into the agricultural stores, and now directly to the field." Whether the franchisee, the dealer's service with marketing change in the promotion, establishment of multi-level marketing system to implement customer segmentation marketing, through every village farmers brokers, opened the fertilizer last mile service.
3 strategic transformation
What is the strategic transformation? With the national environmental protection under the high pressure, abandon the traditional fertilizer manufacturing, turn to green agriculture. For example, the development of organic fertilizer, microbial fertilizer, efficient compound fertilizer, ecological fertilizer, organic fertilizer, etc..
Such as: slow release fertilizer, is a kind of high-efficiency new fertilizer. Simply put, this fertilizer covered high-tech membrane, it can according to crop production cycle, according to a certain stage, put a little slow released fertilizer, compared with ordinary fertilizer, the fertilizer utilization rate is higher, the crop yield is also higher, better quality.