On June 14th, Haoyuan Company held a coaching session on the marketing process for major clients in the report hall on the first floor of the R&D center. The event specially invited Chief Performance Mentors of Action Education, Jiang Zhubing and Liu Panlong, to provide on-site guidance. Company Party Secretary and Chairman Fan Diancai, Deputy General Manager Jia Jian, General Manager Assistant Pan Jiacheng, Sun Kaixuan, heads of various production departments, and sales business backbones participated in the training to jointly explore the process strategy for tackling new material major customers.
At the meeting, Gao Weifei, the manager of the new material sales company, focused on the five core links of locking orders, following orders, completing orders, submitting orders, and upgrading orders, comprehensively sorting out the marketing process of nylon 66 major customers.
Teacher Jiang Zhubing, with his rich industry experience and profound professional knowledge, combined with practical cases, provides precise guidance and direction for the marketing process. He restores and decomposes the core checkpoints in the marketing process of new material major customers from multiple dimensions such as market insights, customer demand analysis, product positioning, sales skills, and customer relationship maintenance, and conducts comprehensive and in-depth analysis.

Professor Jiang Zhubing pointed out in his lecture that third-party authoritative institutions' analysis and certification, service, and price are the three key cards to build Haoyuan's brand awareness and shape its corporate image. He advocates the use of a "one table, one session" work method to form standardized workflows and improve business execution efficiency. In response to the actual situation of Haoyuan Company, Teacher Jiang Zhubing also proposed a series of targeted and actionable suggestions and solutions, providing clear direction for optimizing the company's marketing process.

Chairman Fan Diancai emphasized in his comments that in the increasingly fierce market competition, refined management has become a key factor for enterprises to stand out. Each department needs to draw on excellent practices in the marketing process, through regular reviews, summarizing experiences and lessons learned, constantly iterating and improving, and optimizing work processes and management mechanisms. The company should continuously review and optimize its business processes, remove unnecessary steps, reduce time waste, and provide customers with higher quality services while improving management efficiency, in order to promote high-quality development of the enterprise through refined management.

This coaching session provides more scientific and practical marketing strategy guidance for the company's sales team, while also providing strong support for cultivating and replicating talents.