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At present, compound fertilizer manufacturers are facing more and more market risk factors. First of all, the price of agricultural products is low, and farmers can not get higher profits from agricultural products, which results in farmers unwilling to invest more in agricultural products. Secondly, the competition of compound fertilizer manufacturers is becoming more and more fierce, resulting in an endless stream of mutual bargain hunting. In the short term, the two factors that affect compound fertilizer descending are difficult to change. Both the compound fertilizer manufacturers and distributors are facing enormous pressure.
In the late June, the sales of summer fertilizer in northern China will soon enter the peak season.
In the face of the coming of the peak selling season, the manufacturers of compound fertilizer have been bluntly stressed that the sale of grass roots units is more difficult. On the other hand, the compound fertilizer manufacturers have become the most risky links in the market. On the other hand, the compound fertilizer manufacturers should not only bear the risk of increasing the price of raw materials, but also bear the risk of downstream sales. Therefore, the compound fertilizer manufacturers put more energy on the grass-roots push. Wide. However, faced with the objective market environment, the situation of pressure on both sides of the compound fertilizer plant is difficult to change in a short time.
In fact, raw materials have been rising since last year. Last year, benefiting from the deepening of the policy of structural reform in the supply side of the state, China's economy has shown a good trend of stability in the whole, the market of chemical fertilizer products is better than expected, and the whole year is the main theme. Especially since last September, the price of agricultural commodities in the whole country showed a general upward trend, and the increase in the short term was relatively large. Affected by this, most of the nitrogenous fertilizer enterprises realized turning losses into profits. In the first quarter of this year, China's nitrogenous fertilizer industry continued the good situation of last year, and the nitrogenous fertilizer market is still improving. At the same time, the pace of nitrogen fertilizer industry in China is still continuing. It is expected that the performance of nitrogen fertilizer will still go up in the 2 quarter of this year, and the overall nitrogen fertilizer market is stable. However, as the downstream of nitrogen fertilizer, the compound fertilizer market has not been able to rise in price and profits have been diluted.
As a whole, the situation of pressure at both ends of compound fertilizer will exist for a long time. Manufacturers can only be "Eight Immortals crossing the sea, each shows great powers", good grassroots service is the key. This includes the formulation of a more realistic grass-roots sales plan, and the joint efforts of manufacturers and distributors to promote sales at the grassroots level. This can alleviate the pressure of dealer shipment to a certain extent, but it is followed by a substantial increase in the operating costs of the manufacturer, thus further increasing the cost of the enterprise. Therefore, the breakout of compound fertilizer enterprises needs further exploration.
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